Samsung's Vision for the Future of Television Revealed at CES 2026
Samsung Electronics recently hosted the Visual Display (VD) Deep Dive session during CES 2026 in Las Vegas, led by SW Yong, the President of the Visual Display Business. This event marked an important milestone as Samsung outlined its strategic roadmap for transforming the television landscape amidst a rapidly evolving market. As we step into 2026, a pivotal year for the company, Samsung is eager to redefine the role of televisions in connected homes while responding to rising consumer demand for higher-quality entertainment experiences.
Samsung emphasized that the global television market is entering a new phase characterized by significant consumer preferences for premium content, larger display sizes, and intelligent features. During the event, key innovations like Micro RGB and OLED were highlighted as leading technologies within the premium TV segment. Furthermore, advances in mini LED technology aim to make high-end TVs more accessible to a broader audience. With ultra-large displays, Samsung seeks to elevate home entertainment to new immersive heights, ensuring that all consumers can benefit from its sophisticated visual technology.
"The current evolution in how viewers interact with and enjoy television is moving from simple viewing to active engagement," explained President Yong. Samsung's commitment to fostering this interactive shift relies on a foundation built over two decades of leadership in the television market. Each year, they continue to innovate and refine their products to meet the needs of modern consumers.
A key pillar of Samsung's 2026 strategy is the introduction of their revolutionary Vision AI Companion (VAC). This intelligent platform is designed to make television more intuitive and personalized. By analyzing viewers' preferences and habits, VAC can proactively recommend content, provide contextual information, and facilitate a conversational approach to engagement—turning the TV from a passive tool into an active partner in daily home life.
Samsung's approach signifies a radical departure from traditional viewing experiences, embedding AI into its entire television lineup. This enhancement not only improves user experience but also integrates TVs more effectively into smart home ecosystems, which is increasingly prominent in contemporary lifestyles. By focusing on these intelligent, connected experiences, Samsung is committed to ensuring that high picture quality remains a top priority as consumer expectations evolve.
In addition to technological advancements, Hun Lee, the Executive Vice President of the VD Business, elaborated on Samsung's groundbreaking Micro RGB 130-inch TV, a significant advancement that sets new industry standards. This latest innovation, along with a renewed focus on lifestyle TV options, aligns with consumers’ desires for immersive content experiences.
"As consumers seek richer, more immersive content, we are dedicated to providing technologies that enhance physical experiences rather than focusing solely on technical specifications," stated EVP Lee. This customer-centric philosophy celebrates Samsung's longstanding reign as the world's leading TV brand for the past two decades and emphasizes that innovation is the cornerstone of success.
Samsung's 2026 vision clearly communicates that the future of television is both intelligent and connected, integrating cutting-edge technology with profound user engagement. As Samsung continues to invest in expanding its product range—further enriching the consumer experience— it positions itself as not just a manufacturer of televisions, but as a facilitator of smart, enriched living experiences. Their ongoing dedication to excellence in hardware and innovation champions a future where televisions contribute meaningfully to more vibrant and personalized home environments.
As Samsung pushes the boundaries of what's possible in visual display technology, they remain steadfast in their mission to inspire the world and shape the future through transformative ideas and cutting-edge advancements. Looking ahead, the evolution of the television experience is set to redefine entertainment, making Samsung a pivotal player in this dynamic landscape.
Samsung emphasized that the global television market is entering a new phase characterized by significant consumer preferences for premium content, larger display sizes, and intelligent features. During the event, key innovations like Micro RGB and OLED were highlighted as leading technologies within the premium TV segment. Furthermore, advances in mini LED technology aim to make high-end TVs more accessible to a broader audience. With ultra-large displays, Samsung seeks to elevate home entertainment to new immersive heights, ensuring that all consumers can benefit from its sophisticated visual technology.
"The current evolution in how viewers interact with and enjoy television is moving from simple viewing to active engagement," explained President Yong. Samsung's commitment to fostering this interactive shift relies on a foundation built over two decades of leadership in the television market. Each year, they continue to innovate and refine their products to meet the needs of modern consumers.
A key pillar of Samsung's 2026 strategy is the introduction of their revolutionary Vision AI Companion (VAC). This intelligent platform is designed to make television more intuitive and personalized. By analyzing viewers' preferences and habits, VAC can proactively recommend content, provide contextual information, and facilitate a conversational approach to engagement—turning the TV from a passive tool into an active partner in daily home life.
Samsung's approach signifies a radical departure from traditional viewing experiences, embedding AI into its entire television lineup. This enhancement not only improves user experience but also integrates TVs more effectively into smart home ecosystems, which is increasingly prominent in contemporary lifestyles. By focusing on these intelligent, connected experiences, Samsung is committed to ensuring that high picture quality remains a top priority as consumer expectations evolve.
In addition to technological advancements, Hun Lee, the Executive Vice President of the VD Business, elaborated on Samsung's groundbreaking Micro RGB 130-inch TV, a significant advancement that sets new industry standards. This latest innovation, along with a renewed focus on lifestyle TV options, aligns with consumers’ desires for immersive content experiences.
"As consumers seek richer, more immersive content, we are dedicated to providing technologies that enhance physical experiences rather than focusing solely on technical specifications," stated EVP Lee. This customer-centric philosophy celebrates Samsung's longstanding reign as the world's leading TV brand for the past two decades and emphasizes that innovation is the cornerstone of success.
Samsung's 2026 vision clearly communicates that the future of television is both intelligent and connected, integrating cutting-edge technology with profound user engagement. As Samsung continues to invest in expanding its product range—further enriching the consumer experience— it positions itself as not just a manufacturer of televisions, but as a facilitator of smart, enriched living experiences. Their ongoing dedication to excellence in hardware and innovation champions a future where televisions contribute meaningfully to more vibrant and personalized home environments.
As Samsung pushes the boundaries of what's possible in visual display technology, they remain steadfast in their mission to inspire the world and shape the future through transformative ideas and cutting-edge advancements. Looking ahead, the evolution of the television experience is set to redefine entertainment, making Samsung a pivotal player in this dynamic landscape.
Topics Consumer Technology）
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