#USA #New York #Email Marketing #Attentive #AI Pro

Attentive Achieves New Heights in Email Marketing

In an impressive leap forward for the digital marketing industry, Attentive®, the cutting-edge AI-driven performance messaging platform, has officially surpassed the remarkable milestone of 1,000 customers utilizing its high-performance email solution. This achievement not only signifies the growing demand for effective email strategies among leading brands but also reinforces Attentive's commitment to providing innovative solutions in digital communication.

Major Brands Embrace Attentive

Among the notable clients that have joined the Attentive ecosystem are well-known names in the corporate world, including Unilever and Carter's. These major brands have increasingly recognized the importance of integrating intelligence from their various messaging channels, such as SMS and RCS, to enhance their email campaigns. By utilizing Attentive’s platform, these companies can capture real-time behavioral signals across different channels, ensuring that their communications are more timely and relevant to consumers.

Jenna Cook, Director of Customer Communications at Carter's, shared insights into her company’s success, stating, "Attentive's SMS solution was our foot in the door to revitalize our program toward stronger ROI. It has proven essential in expanding our marketing efforts to reach ten times the number of customers with the same powerful, data-driven approach."

Introduction of AI Pro for Email

With the rapid rise in email adoption, Attentive is taking significant strides to enhance its offerings with the introduction of AI Pro for Email. This new tool allows brands to comprehensively identify their most valuable subscribers and engage them at the optimal time for conversion.

What sets AI Pro apart from traditional solutions is its ability to leverage insights from not just the email channel, but also cross-channel programs, and on-site customer behavior, to personalize messages automatically. The system includes several innovative features:

• - Audiences AI: This component builds intelligent segments that optimize campaign performance.
• - Identity AI: It identifies high-intent site visitors and triggers a more significant volume of multi-channel messages.
• - Send Time AI: Ensures that messaging reaches individuals when they are most likely to engage.
• - Brand Voice AI: Fine-tunes the language and messaging style to align with the brand’s unique tone.

Brands leveraging AI Pro across both SMS and Email have noted an average increase of 40% in multi-channel campaign revenue and a 20% boost in revenue during multi-channel abandonment journeys.

Jennifer Peters, Director of DTC at OLLY (a Unilever brand), emphasized the strategic benefits of using AI Pro, stating, "The streamlined segmentation and decision-making process has enabled us to make more informed choices, reaching a broader audience with exceptional precision. Since adopting AI Pro for email, our revenue has surged by over 201%, achieving a staggering 9x ROI compared to our baseline segment."

The Future of Personalization

In the context of this landscape shift, Amit Jhawar, CEO of Attentive, articulated the company’s vision, declaring, "With Attentive, large brands are stepping into a future characterized by real-time personalization, orchestrated multi-channel communication, and performance-oriented messaging. We have pioneered innovative capabilities on SMS and RCS and are now proud to extend these advancements into the realm of email marketing."

Attentive® is revolutionizing the way brands interact with consumers through personalized mobile messaging, enabling marketers to craft unique engagement journeys for subscribers. By harnessing real-time data and advanced AI, the platform allows brands to create compelling campaigns that resonate with their audience, leading to increased revenue and improved performance metrics.

As it continues to grow and innovate, Attentive remains dedicated to enhancing the efficacy of SMS and email campaigns, maintaining its position at the forefront of marketing technology. With a proven track record and an exceptional customer success team recognized by metrics such as G2 ratings, Attentive is well-equipped to help brands navigate the complexities of today’s digital landscape. For more information or to request a demo, visit their official website.

With ongoing commitment to industry-leading practices and customer satisfaction, Attentive is positioned to redefine digital marketing through strategic messaging that becomes integral to consumer engagement.