#Japan #Shibuya #Mobimaru #Disaster Prep

Mobimaru's Participation in 'Moshimo FES 2025 Shibuya'

Mobimaru, operated by Synchro Food Co., Ltd. based in Shibuya, Tokyo, is set to participate in the disaster preparedness event, 'Moshimo FES 2025 Shibuya', taking place on August 30-31, 2025. This event is a collaborative effort between the Shibuya Ward and the Moshimo Festival Executive Committee, aimed at enhancing community disaster response through awareness and preparedness.

Focusing on Disaster-Related Food Support

In recent years, emergency food assistance has emerged as a critical issue for municipalities and local communities. Mobimaru serves as a platform that registers mobile food vendors, including food trucks, and has established itself as a reliable resource in disaster situations. For instance, during the Noto Peninsula earthquake, Mobimaru collaborated with NGOs to coordinate the deployment of vendors to the affected areas. Additionally, they entered into an agreement with Shinagawa Ward to bolster local disaster response capabilities.

The Strength of Food Trucks in Emergencies

The initiative highlights the synergy between disaster preparedness and food trucks. These mobile units can quickly prepare meals in restricted environments and offer hot food efficiently while being energy-efficient. Their regular menus include features like 'efficiency,' 'quick responsiveness,' and 'nutritional balance', making them well-suited for emergency meals. Their ability to adapt based on real-time circumstances is also a considerable advantage.

Achievements in Disaster Preparedness

Mobimaru has built a strong track record in disaster preparedness, entailing agreements with Shinagawa Ward and support during natural calamities like the Noto Peninsula earthquake. These experiences have garnered admiration from various municipalities, anticipating their support in emergency scenarios.

A System of Mutual Assistance

During the 'Moshimo FES 2025 Shibuya', Mobimaru will implement a framework where vendors can propose their meal options rather than being dictated by the organizers. They called for meal and dessert themes suitable for emergency feeding and received an impressive variety of entries from 17 different vendors. Ultimately, the chosen food item was 'curry,' selected for its ease of preparation and widespread palatability during disaster situations. Through this process, participating vendors enhanced their understanding and preparedness for disaster support, promoting a culture of mutual assistance rather than mere event participation.

Event Details

• - Date: August 30-31, 2025, from 10:00 AM to 5:00 PM (Free entry, rain or shine, pets welcome)
• - Location: Yoyogi Park Event Square and Keyaki Avenue
• - Official Website: Moshimo FES 2025 Shibuya
• - Main Activities:

- Experience & Exhibition Area: Learn about everyday preparedness in a fun, engaging manner.
- Workshop Area: Understand how to remain calm and act effectively during a major earthquake.
- Outdoor Area: Disaster-related camping produced by Me-te-re.
- Stage Area: Talks and performances by characters and organizations.
- Collaboration Stage/Finale: A fun learning opportunity featuring announcers and characters interacting with the audience.
- 40-Meter Ladder Truck: A popular working vehicle demonstration from the Tokyo Fire Department.

Future Prospects for Mobimaru

Mobimaru aims to use the insights gained from 'Moshimo FES 2025' as a model for expanding its collaboration with municipalities, disaster response organizations, and food businesses. The mobility and responsiveness of food trucks offer a remarkable potential for ensuring food security during disasters, reinforcing the foundation of community life. They plan to enhance existing agreements with municipalities and NGOs, reinforcing their role as a hub for food support through mobile vendors at disaster response efforts across the country.

About Mobimaru

Mobimaru leverages IT to facilitate efficient mobile sales, positioning itself as one of Japan’s largest mobile food service platforms. By collaborating with various entities such as municipalities, organizations, schools, and event companies, it promotes a cultural shift from 'going to stores' to 'stores coming to you,' thereby contributing to local revitalization.
Mobimaru Service Website

About Synchro Food Co., Ltd.

• - Headquarters: 1-7-8 Ebisu Minami, Shibuya, Tokyo, Japan, 3rd Floor, Ebisu South One
• - CEO: Shinichi Fujishiro
• - Market: Tokyo Stock Exchange, Prime Market
• - URL: Synchro Food

For Inquiries

Synchro Food Co., Ltd., PR Department
Daiki Imanishi
1-7-8 Ebisu Minami, Shibuya, Tokyo, Japan
Email: [email protected]