Broadpin Welcomes Helmut Binder as New Chief Executive Officer

Broadpin Welcomes Helmut Binder as Chief Executive Officer

On February 19, 2026, Broadpin announced the significant appointment of Helmut Binder as its new Chief Executive Officer (CEO). This pivotal change signals the beginning of a new chapter in the company’s ongoing global growth journey. Binder comes with a wealth of international leadership experience, having successfully led both privately held and private equity-backed companies, as well as rapidly scaling organizations at critical junctures that include internationalization, mergers and acquisitions integration, and cultural transformation across the globe.

Binder succeeds Sebo Wijnberg, who played a crucial role in advancing several key initiatives within the company over the past year, including the launch of Broadpin's global CRM platform, development of the Target Operating Model (TOM), and the establishment of the unified Broadpin brand. Helmut expressed his excitement about this new opportunity, stating, "Broadpin has tremendous global potential and boasts a respected and talented team across all regions. What motivates me the most is the chance to collaboratively build our next chapter, with clarity, shared goals, and a steadfast commitment to our customers, ensuring comprehensive support regarding the entire Oracle software ecosystem. The opportunities ahead are substantial, and I look forward to collaborating with colleagues, stakeholders, and clients worldwide to realize them."

IceLake Capital, the parent company, described Binder as the ideal choice for leading Broadpin, highlighting his extensive experience in guiding international organizations and aligning teams around common priorities. The establishment of a global strategy, nurturing a culture of collaboration, and a unified understanding of the strategic direction are key focuses as Broadpin enters this new phase.

Priorities Under New Leadership

As Broadpin transitions into its next phase under Binder's leadership, several priorities will be emphasized:

1. Exceptional Customer Focus: An ongoing commitment to customer satisfaction and delivering measurable value in every market.
2. Large-scale Demand Generation: Implementing a coordinated, data-driven approach for growth across all regions.
3. Disciplined Execution: Maintaining clear expectations, responsibilities, and unified processes globally.
4. A Global Team: Fostering behaviors that unite Broadpin, such as collaboration, transparency, integrity, technical expertise, and a shared commitment to fulfilling customer promises.

Binder elaborated on these principles, stating, "These values reflect how we work, the future we aspire to create, and the ethos that connects our teams across boundaries. By moving forward with a shared goal and acting collectively, we generate strong momentum that benefits our employees, customers, and partners. I am confident in the opportunities that lie ahead and feel honored to lead Broadpin into its next chapter."

About Broadpin

Broadpin, formerly ITG, is a global consulting agency for Oracle solutions that has emerged from the merger of Project Partners, Promatis, Quistor, and PITSS. Each of these companies is recognized as a leader in its respective arena and region. With decades of experience, Broadpin combines deep Oracle knowledge, proven delivery capabilities, and a shared commitment to assist clients in achieving meaningful, measurable outcomes.

Broadpin offers end-to-end consulting services for Oracle globally, which includes ERP implementations, cloud migrations, process optimization, analytics, and digital transformation. By merging global reach with local expertise, Broadpin helps companies in various industries create clarity, enhance performance, and derive long-term value from their Oracle investments.