Top Athletes Shoma Uno and Tokido Join Professional Esports Team VARREL in a Bold Rebranding Move

Shoma Uno and Tokido Join VARREL: A New Era in Esports

In an exciting development for the esports community, professional figure skater Shoma Uno and celebrated gamer Tokido have officially joined the ranks of VARREL, a prominent esports team that has been competing since 2015. This move is part of a broader rebranding initiative by CELLORB, the company behind VARREL, aimed at enhancing the team’s identity and mission in the competitive world of gaming. The new slogan "Connect the World through Play" encapsulates the vision of bridging gaps through the universal language of gaming.

About the VARREL Team

Established in 2015, VARREL has made a name for itself by achieving significant milestones in both domestic and international esports competitions. The recent rebranding includes a fresh logo and uniforms, unveiling their new identity under the banner of "VARREL REBORN." With this revitalized vision, VARREL aims not only to secure victories but also to cultivate a culture of fun, excitement, and emotional connection around gaming.

Shoma Uno: Passion for Gaming

Shoma Uno, a two-time Olympic medalist in figure skating, is widely known for his love of gaming. He expressed his enthusiasm for joining VARREL's gaming division, stating, “This is the best place to enjoy games.” By aligning his athletic prowess with his passion for gaming, Uno hopes to leverage his platform to share the thrill and depth of gaming with a wider audience. Alongside his skating career, he plans to engage in livestreams and events to spread the joy of gaming.

Shoma Uno's Vision

"Gaming has always been my biggest hobby. I want to bring that passion into a more serious realm now that I am part of VARREL. I am committed to delivering my enjoyment of games to all of you and growing VARREL into something significant," he commented.

Tokido: Building the Ultimate Team

Sharing a similar vision, Tokido, a Harvard-educated professional gamer known for his exceptional skills in fighting games, joined VARREL with a mission to create the world's best esports team. With numerous international championships under his belt, he aims to connect Japan’s esports scene to the global stage and further develop VARREL into a winning force the world recognizes. As a board member of CELLORB, Tokido also emphasizes his commitment to the overall growth of the esports industry while continuing to compete in the Street Fighter division.

Tokido's Commitment

"Joining VARREL marks the culmination of my journey in the fighting game community. I plan to showcase all the experiences and accumulated knowledge I have gained throughout my career here at VARREL, making it the most prominent team in the world. We will win!" he asserted.

Embracing Culture Through Gaming

As part of their rebranding, VARREL seeks to establish esports not just as a fleeting trend but as a lasting culture. Their philosophy, articulated as "ALL VARREL," emphasizes the importance of sharing experiences with fans, forging connections through both triumphs and defeats. By elevating their success into a shared narrative, VARREL intends to create a comprehensive esports journey that resonates with supporters.

The New Logo: Symbolizing Unity

This vision is reflected in the revamped team logo, featuring an emblem that embodies the interconnectedness of the team, its fans, and the cultural heritage of gaming. The incorporation of an owl, a symbol of wisdom, reinforces the importance of accumulated knowledge and quality judgment in maintaining sustainable success.

Strategic Partnerships for Growth

In tandem with their rebranding efforts, VARREL has secured a sponsorship deal with ASUS’s gaming brand, Republic of Gamers (ROG). This collaboration aims to enhance VARREL’s competitive edge using high-quality gaming monitors and devices, empowering players to achieve excellence on the global stage. The support from ROG aligns with VARREL’s mission to help esports thrive, galvanizing the excitement around gaming.

Furthermore, VARREL has announced the start of the "Amex x VARREL World Challenge Support Campaign" in partnership with American Express. This initiative is designed to engage fans more deeply, enabling them to support the team while enjoying exclusive member benefits. In addition to special merchandise and invitations to events, fans will have the chance to stay connected with VARREL's journey.

Looking Ahead

With the inclusion of Shoma Uno and Tokido and the supportive framework surrounding it, VARREL is poised for a transformative future in the esports arena. As they strive to exemplify the values of competition, camaraderie, and cultural expression, VARREL looks to cultivate a legacy that goes beyond merely winning—creating a vibrant community where gamers and fans can connect and thrive together.

About CELLORB
CELLORB is a comprehensive management company in the esports space, providing various solutions while actively working to enhance community engagement and promote esports culture. With plans for future collaborations and events, they aim to enrich the esports ecosystem for years to come.

Learn More About VARREL
Visit VARREL’s official website for more information on their initiatives and community activities at VARREL.