#United States #New York #Sephora #Korean Skincare #OLIVIAUMMA

OLIVIAUMMA Skincare Brand Launches at Sephora

Sephora continues to lead in skincare innovation with the exciting nationwide launch of OLIVIAUMMA, a fully vegan skincare line made in Korea. Starting March 2, this brand will grace Sephora's shelves, debuting with exclusive toner pads while offering nine unique SKUs online through Sephora.com for those seeking premium skincare options.

A Milestone for OLIVIAUMMA

The launch marks a significant achievement for OLIVIAUMMA, which participated in the Sephora Accelerate 2025 cohort. The past year allowed the brand to focus on enhancing its packaging and developing new formulations tailored for Sephora audiences, reflecting OLIVIAUMMA’s commitment to making a mark on the global beauty stage.

With roots in Korea yet shaped by global influences, OLIVIAUMMA is the epitome of second-generation K-beauty. The founder, Hye Young Kim, has spent over a decade in Miami, blending the traditional Korean skincare philosophy with modern sensibilities. The brand prides itself on utilizing carefully selected ingredients to provide visible results, all while maintaining a playful and aesthetically pleasing design philosophy.

Name and Philosophy

the name OLIVIAUMMA literally translates to "Olivia's mom" in Korean, signifying deep care and connection. Kim’s journey of establishing this brand was motivated by her desire to promote healthy skincare habits within her family. Through her experiences as a mother, she aspires to make skincare a shared ritual that promotes both efficacy and enjoyment.

Exclusive Sephora Products

For the launch, OLIVIAUMMA introduces two Sephora-exclusive products: Milky Resurfacing Brightening Toner Pads and Cloud Foam Hydrating Cleanser. These toner pads will be available in 268 Sephora locations, marking a seminal in-store debut aimed at a broader audience. With high anticipation, Kim expressed her enthusiasm about debuting at Sephora:

"We’re so excited to debut OLIVIAUMMA at Sephora, introducing our powerful K-beauty skincare and positive energy to a whole new audience."

The Vision of OLIVIAUMMA

OLIVIAUMMA's commitment extends beyond mere product offerings. The brand seeks to redefine skincare as a continuous ritual of care that transcends generations through approachable and effective formulations. Each product aims to enhance the user’s daily routine, paving the way for radiant and healthy skin. With its vibrant textures and colors, OLIVIAUMMA encapsulates the essence of both Korean heritage and modern lifestyle appealing to the aesthetically conscious consumer.

In a crowded market of skincare products, OLIVIAUMMA carves out a unique identity by emphasizing socially aware processes and a dedication to plant-based ingredients. In the age of conscious beauty, this vegan skincare brand embodies the future of skincare — ethically sound while boasting high effectiveness. As it embraces its national rollout, OLIVIAUMMA stands poised to transform the skincare landscape.

Conclusion

As OLIVIAUMMA enters the spotlight at Sephora, it welcomes a new era of skincare rooted in authenticity and innovation. With a focus on delivering quality and socially responsible beauty, this brand is set to influence the skincare habits of a modern audience. Look out for OLIVIAUMMA’s exclusive offerings in stores and online, and prepare to elevate your skincare routine.