OLIVE YOUNG Expands U.S. Presence with New Store at Century City

OLIVE YOUNG Expands its U.S. Presence at Westfield Century City

On June 13, 2026, OLIVE YOUNG, a top beauty and lifestyle retailer from South Korea, celebrated the grand opening of its second U.S. store in the upscale Westfield Century City shopping mall, Los Angeles. This opening follows the brand's successful debut in Pasadena just a month prior, marking an exciting step in OLIVE YOUNG's U.S. expansion strategy.

Nestled in the vibrant Westside of Los Angeles, the new 2,694-square-foot location embraces OLIVE YOUNG's signature retail approach focused on discovery. The store features a meticulously curated selection of popular Korean beauty products, along with emerging brands and an array of interactive customer experiences designed to enhance the shopping journey.

As customers walk into the store, they can expect to find sections dedicated to a variety of products including skincare, derma care, makeup, beauty tools, and wellness items. This immersive experience allows them to browse bestselling products and trending items that have captivated Korean beauty enthusiasts.

To facilitate personalized product discovery, OLIVE YOUNG Century City incorporates several experiential elements. Among these is the SKIN SCAN, a complimentary skin analysis service that offers customized recommendations tailored to individual skin concerns. Shoppers can also check out THE BOOST GLOW BAR, a section featuring the latest serums and essences, along with THE PREP BAR, which showcases popular toner pads and sun protection products. Additionally, a dedicated beauty devices area highlights skincare technologies commonly adopted in Korean beauty routines.

Jane Yang, Head of Retail Operations at OLIVE YOUNG USA, expressed enthusiasm about the new location, stating, “We are excited to bring OLIVE YOUNG to Westfield Century City and introduce more customers to the way beauty is discovered in Korea. From popular K-beauty brands to personalized services and trend-driven product curation, our goal is to create a destination where customers can explore, test, and discover products that fit their individual needs and routines.”

Louis Schillace, Vice President of Center Management at Westfield Century City, also shared his excitement about the brand's arrival: “We are thrilled to welcome OLIVE YOUNG to our center. Their innovative approach to K-beauty and immersive retail experience offers our guests something fresh and relevant.” This launch reinforces Westfield's commitment to providing globally impactful brands and exceptional experiences to shoppers.

To commemorate the store's opening, OLIVE YOUNG has collaborated with Chamberlain Coffee, offering a limited-time drink special from June 13 to June 22. Customers who purchase the exclusive OLIVE YOUNG Glow Matcha Latte will receive a voucher to redeem exclusive product samples at the new store.

Grand opening promotions are set to run from June 13 through June 26, including various discounts, limited-edition gifts with purchases, and special offers on best-selling products. Notably, customers spending $50 or more will receive an OLIVE YOUNG exclusive tote bag, available while supplies last.

Starting June 19, shoppers can also participate in O.Y Picks Shop the Spotlight, a curated campaign featuring trending brands and favorites such as VITALBEAUTIE, romnd, WHIPPED, Goodal, and Touchland. Gifts with purchase will be available throughout the grand opening period from participating brands, enhancing the overall shopping experience.

With the opening of Century City, OLIVE YOUNG continues to strengthen its footprint in the United States, providing a new destination for beauty enthusiasts to explore Korean products, innovative offerings, and tailored retail experiences. The brand, established in 1999, operates over 1,380 stores in South Korea and aims to inspire wellness and beauty through its curated selections worldwide.

This new chapter in OLIVE YOUNG's journey not only affirms its dedication to expanding in California but also sets a pathway for future growth in other U.S. markets, further promoting the brand's philosophy of 'All Live Young'. Customers can explore more about OLIVE YOUNG by visiting their website at us.oliveyoung.com.