New Stand-Pack Caramel Sandwich Cookies Launch by THE SWEETS in Kanto Region
The beloved sweet brand, THE SWEETS, is set to expand its reach in the Kanto region by launching stand-pack versions of their delicious Caramel Sandwich Cookies and Amaou Strawberry Caramel Sandwich Cookies. The products will be available in select NewDays stores starting from early June 2025.
With over 20 million units sold, the Caramel Sandwich Cookie is a flagship item under Shaddy Co., Ltd., known for their exquisite dessert offerings and innovative gift solutions in Japan. The cookies first gained popularity as a gift option and souvenir at various pop-up stores in train stations, airports, and large commercial facilities across the country. This new stand-pack option, containing three cookies, was developed to cater to customers looking for a convenient snack or casual gift, making it perfect for those busy moments on the go.
THE SWEETS operates under the philosophy of "Giving Moments," ensuring that both givers and receivers can share smiles through indulgent and delightful sweets. Since its inception, the brand has been actively promoting its offerings through pop-up events in major locations like Tokyo Skytree, Shinagawa Station, and Shin-Yokohama Station. Recently, they’ve extended their reach to the Kansai and Kyushu regions, further expanding their audience. This initiative illustrates their ongoing commitment to delivering joy through sweets.
For those who are curious about the new products:
You can find these new products at selected NewDays locations, including:
1. NewDays Gransta Yaesu Chika Minami
2. NewDays Mini East Hall 3A
3. NewDays Mini East Hall 4A
4. NewDays at Ecute Edition Yurakucho Kyobashi Exit
5. NewDays Shinbashi North Ticket Gate
...and many more!
Founded in 1926, Shaddy Co., Ltd. is a leading company in the formal gifting sector and is approaching its 100th anniversary. With around 2,200 retail outlets across Japan, including online platforms, Shaddy has become a central player in the Laox Group’s omni-channel retail portfolio. The company pioneered catalog gifts in Japan and continues to innovate its offerings for various life events, calendar occasions, and gifting cultures. By providing extensive selections of celebratory and return gifts, they have significantly shaped the gift industry in Japan. As they move towards their next century, Shaddy is committed to proposing new values for both individual and corporate clients, creating smiles on both sides of the gift exchange.
To keep up with the latest updates and offerings, you can follow them on:
Shaddy Official Twitter
Shaddy Official Instagram
Make sure to stop by your nearest NewDays store and grab these delicious new sweet treats from THE SWEETS starting June 2025!
With over 20 million units sold, the Caramel Sandwich Cookie is a flagship item under Shaddy Co., Ltd., known for their exquisite dessert offerings and innovative gift solutions in Japan. The cookies first gained popularity as a gift option and souvenir at various pop-up stores in train stations, airports, and large commercial facilities across the country. This new stand-pack option, containing three cookies, was developed to cater to customers looking for a convenient snack or casual gift, making it perfect for those busy moments on the go.
THE SWEETS Brand Overview
THE SWEETS operates under the philosophy of "Giving Moments," ensuring that both givers and receivers can share smiles through indulgent and delightful sweets. Since its inception, the brand has been actively promoting its offerings through pop-up events in major locations like Tokyo Skytree, Shinagawa Station, and Shin-Yokohama Station. Recently, they’ve extended their reach to the Kansai and Kyushu regions, further expanding their audience. This initiative illustrates their ongoing commitment to delivering joy through sweets.
For those who are curious about the new products:
- - Caramel Sandwich Cookie (Stand Pack x3): This delightful treat encapsulates the rich and creamy essence of caramel wrapped in a delectable buttery cookie made with almond powder, enriching its flavor and creating an indulgent experience. Every bite leaves a lingering sweetness, perfect for a mini celebration or leisure time. Price: 540 yen (tax included).
- - Amaou Strawberry Caramel Sandwich Cookie (Stand Pack x3): This new variant features the famous Fukuoka Amaou strawberries blended into the cookie dough, offering a vibrant and aromatic taste that makes it visually appealing and an ideal gift. Price: 648 yen (tax included).
You can find these new products at selected NewDays locations, including:
1. NewDays Gransta Yaesu Chika Minami
2. NewDays Mini East Hall 3A
3. NewDays Mini East Hall 4A
4. NewDays at Ecute Edition Yurakucho Kyobashi Exit
5. NewDays Shinbashi North Ticket Gate
...and many more!
About Shaddy Co., Ltd.
Founded in 1926, Shaddy Co., Ltd. is a leading company in the formal gifting sector and is approaching its 100th anniversary. With around 2,200 retail outlets across Japan, including online platforms, Shaddy has become a central player in the Laox Group’s omni-channel retail portfolio. The company pioneered catalog gifts in Japan and continues to innovate its offerings for various life events, calendar occasions, and gifting cultures. By providing extensive selections of celebratory and return gifts, they have significantly shaped the gift industry in Japan. As they move towards their next century, Shaddy is committed to proposing new values for both individual and corporate clients, creating smiles on both sides of the gift exchange.
To keep up with the latest updates and offerings, you can follow them on:
Shaddy Official Twitter
Shaddy Official Instagram
Make sure to stop by your nearest NewDays store and grab these delicious new sweet treats from THE SWEETS starting June 2025!
Topics Consumer Products & Retail）
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