HATENKO: A Unique Perfume Experience Arrives at Daimaru Kyoto

HATENKO: Blending Tradition with Innovation in Perfume

The esteemed perfume brand HATENKO is set to debut at the Daimaru Kyoto store from September 2 (Wed) to September 29 (Tue), 2026. This limited-time POP UP event marks HATENKO's first standalone store in Kyoto, dedicated to showcasing its unique blend of Japanese cultural elements through fragrance.

At the event, visitors can immerse themselves in the captivating world of HATENKO, where Japanese tradition meets modern innovation. The collection includes the prominent "HATENKO Eau de Parfum" series and the distinctive "HATENKO Discovery Set," which allows guests to enjoy layering various fragrances for a personalized experience. Additionally, products inspired by ukiyo-e and traditional Japanese craftsmanship will be available, alongside select items from the upcycling brand WANOWA. This collaboration reflects HATENKO’s mission to create new value from regional materials and techniques, fostering a deeper connection to Japanese culture through scent.

Kyoto, a city rich in history and culture, provides the perfect backdrop for such an experience. The event invites attendees to engage with stories from various Japanese regions through scent, highlighting HATENKO's commitment to cultural preservation and innovation.

Shop Details

- Location: Daimaru Kyoto Store, 1st Floor, Event Space near the Northeast Escalator
- Duration: September 2 (Wed) – September 29 (Tue), 2026
- Hours: 10:00 AM – 8:00 PM (aligned with Daimaru Kyoto's operating hours)
- Products Available: Various HATENKO Eau de Parfum series, HATENKO Discovery Set, and WANOWA products

Special Guest and Scent Layering Experience

During the event, from September 21 (Mon) to September 23 (Wed), HATENKO's General Director and perfumer, Atsushi Shimizu, will be present. As a traveler-scent specialist, he will guide guests through the "scent layering" experience. This interactive session encourages attendees to engage with their senses, allowing them to explore fragrances that embody the landscapes and cultures of Japan. Participants will find unique scents that resonate personally with them, creating memorable encounters with HATENKO's essence.

Special Offers for Customers

During the POP UP, customers who purchase HATENKO products totaling 19,800 yen (including tax) or more will receive a complimentary mini atomizer (2.5ml). Additionally, HATENKO will have special offers for members of the Konesuliniyu club.

Please note that the fragrance for the mini atomizer will be assorted and cannot be selected.

About HATENKO

HATENKO, a groundbreaking fragrance brand, was established to revolutionize traditional culture through innovative methods. True to its philosophy, the brand aims to explore uncharted territories, championing those who dare to break free from conventional molds. HATENKO positions itself as a bridge, connecting Japan’s cultural heritage with artisans worldwide, driving a narrative that spans from the past into the future.

Official HATENKO Website
[HATENKO Instagram](https://www.instagram.com/hatenko/

About WANOWA

WANOWA focuses on utilizing locally sourced agricultural products and preserving traditional practices passed down by producers. The brand turns discarded materials into new opportunities for creativity. By creating products that merge agriculture with fragrance, WANOWA contributes 2% of sales back to supporting regional communities.

WANOWA aspires to foster a connection between producers and consumers through its initiatives.

Official WANOWA Website