Celebrating Fragrance and Culture: Kouseki Banri's First Anniversary Event in Tokyo

The captivating world of fragrance is set to take center stage in Tokyo with the first anniversary event of "Kouseki Banri" (香跡万里), which aims to immerse visitors in the rich stories of cultural significance that fragrances carry. Running from March 4 to March 10, 2026, at Hankyu Men's Tokyo, the event promises an expansive collection of over 20 Asian fragrance brands, including five that will make their debut in Japan.

A Journey Through Scents

Kouseki Banri is not just an exhibition; it's a unique experience that allows attendees to explore the interconnectedness of fragrance, culture, and storytelling. Each scent featured in the event reflects the natural landscapes, rich histories, and artistic philosophies of Asia. Attendees will find themselves transported through various olfactory experiences, discovering the current state of Asian fragrance culture.

The Impressive Lineup

The anniversary event boasts the largest lineup to date. Among the participating brands are:

- NOMR (Thailand): Founded by creative director and perfumer Anunsith Wongkornvanich, this brand captures the essence of real-life narratives through scent, emphasizing the beauty found in imperfections.
- Velvétail Perfumes (Thailand): A niche brand that transforms the bond between humans and their beloved animal companions into an invisible expression of love through unique fragrances.
- PRIN (Thailand): Established by the innovative perfumer Prin Lomros in 2019, this brand focuses on creating signature styles that echo the hidden instincts and darkness within humanity.
- OM PARFUM / OUTSIDER PARFUM (Taiwan): Launched in 2021 and 2024 respectively, these brands, founded by Aichi Liu, are known for their bold olfactory expressions that challenge traditional boundaries.

In addition to the new brands, existing ones will showcase exclusive releases and the latest creations, allowing fragrance enthusiasts to indulge in exquisite new offerings.

Engage with Fragrance Creators

As part of the event, Kouseki Banri will host a series of talks featuring a total of seven renowned perfumers and brand directors from Asia. These sessions will delve into the philosophies behind their creations, discussing ingredients, cultural contexts, and the artistic processes involved in crafting their fragrances.

Event Schedule Highlights

- March 7th: Join Waveman Kong from “大佛之香” for a special lecture on unique Chinese ingredients, and hear from Prin Lomros as he presents new releases from his brand.
- March 8th: Experience talks by Tipakorn Suwannasri of Velvétail Perfumes, Aichi Liu of OM and OUTSIDER PARFUM, and others, sharing insights into their aromatic journeys.

This interactive event will not only highlight individual brands but will also celebrate the collective culture of Asian perfumery, providing attendees with a multifaceted understanding of how fragrances can narrate stories.

Conclusion

Kouseki Banri invites everyone to embark on a journey through the enchanting world of fragrances, exploring cultures across the Asia-Pacific region. As we celebrate our first anniversary, this event serves as a reminder of the beauty of connection—between people, cultures, and memories—through the medium of scent. Don’t miss this opportunity to experience Asian fragrance culture at its finest.

Event Details:

- Event Name: Kouseki Banri First Anniversary Event
- Date: March 4 - March 10, 2026
- Venue: Hankyu Men's Tokyo, 1st Floor Main Base

Links:

For inquiries, contact us at [email protected].