#Japan #Tokyo #SoftBank #REAL AKIBA BOYZ #THE JET BOY BANGERZ

SoftBank's Dance Commercials: Inspiring Youth Through Movement

On March 13, 2026, SoftBank launched two inspiring commercials on its official YouTube channel, encouraging young individuals to take on the challenge of dance under the slogan "When you move, the scenery changes." These new spots focus on the transformative journey of high school students and feature notable performances by popular groups.

The first ad, titled "When You Move, the Scenery Changes," tells the story of a high school student named Ryu, who aspires to improve his dance skills despite initially lacking experience. Through perseverance and hard work, he faces the ups and downs of his dance journey, showcasing themes of growth and resilience. The accompanying song, "Shine Out" by imase, resonates with younger audiences, enhancing the inspirational narrative.

The second commercial, "Becoming a Dad Dancer," features the dance and vocal group THE JET BOY BANGERZ, which was formed from a massive audition under LDH, Japan's leading entertainment company. In a surprising twist, the father figure from the renowned Shirato family joins the performance as an "ace performer" alongside the group. This ad highlights the joy, energy, and flair of dancing with friends and family, aiming to appeal to a wide audience.

SoftBank emphasizes its commitment to merging technology and sports to enhance people's happiness. The company has actively contributed to the advancement of dance in Japan, supporting initiatives like the D.LEAGUE, the nation's first professional dance league. By producing these ads, SoftBank aims to connect more people to the joy of dance and sports.

Insight into the New Commercials

"When You Move, the Scenery Changes"

The commercial follows the protagonist, Kohei, as he navigates his way through high school and joins the dance club with dreams of dancing like his senior. Despite struggling with his skills, he passionately trains, showcasing relatable challenges faced by many aspiring dancers. His journey reflects the dedication and hard work that dancers put in to pursue their dreams.

The portrayal of Kohei's emotional struggles is further enhanced by Ryu's performance, who artfully embodies the character's feelings of frustration and hope. Notably, the narrative also allows for a realistic representation of modern-day students as they utilize smartphones and tablets to review practice videos.

"Becoming a Dad Dancer"

In this entertaining commercial, THE JET BOY BANGERZ deliver a high-energy performance with a unique twist by featuring the father from Shirato family. The ad captures the essence of dance, not just as a sport, but as a form of enjoyment that transcends generations. The final scene brings together the group and the father in a cohesive performance, creating an engaging and fun visual.

About the Talent and the Teams

Kohei's Role—Ryu

Ryu, a member of REAL AKIBA BOYZ, is an accomplished dancer with a background in ballet, jazz, and street dance. His skills and dedication bring authenticity to the character of Kohei. His rise from a novice to a skilled performer resonates with the challenges faced by many young dancers today.

Talent Behind THE JET BOY BANGERZ

Formed through the largest audition in LDH's history, THE JET BOY BANGERZ comprises ten talented individuals who have made their mark in the D.LEAGUE, demonstrating outstanding performance abilities. Their vibrant energy and synchronized moves reflect the dedication and creativity present in the group's choreography, which was developed collaboratively.

The Future of Dance and SoftBank's Support

With these new commercials, SoftBank continues to champion the spirit of sports and challenges among youth, inspiring them to embrace their passions fearlessly. The company’s support for dance not only promotes personal growth but also builds a strong community that celebrates creativity and expression through movement.

For more details on the commercials, you can preview them on their official YouTube channel here and here.