Firehouse Subs® Celebrates Partnership with Major League Baseball® as the Official Sub

Firehouse Subs® Partners with Major League Baseball®

In an exciting new development for sports fans and food lovers alike, Firehouse Subs® has teamed up with Major League Baseball® (MLB) to become the 'Official Sub' of the league across both the United States and Canada. This partnership, the first of its kind for the firefighter-founded restaurant brand, marks a significant step into the professional sports arena as the MLB season heats up.

A Flavorful Promotion: 'Extra Innings, Extra Subs'

To kick off this partnership, Firehouse Subs is launching a summer-long promotion titled "Extra Innings, Extra Subs." Starting on July 17, every time an MLB game extends into extra innings on the weekends, fans can rejoice! With the purchase of a medium sub, guests will receive another medium sub absolutely free, redeemable during the following Monday through Wednesday. This promotion is available through the Firehouse Subs app or online at FirehouseSubs.com, using the promotional code "EXTRA."

The promotion not only caters to loyal baseball fans but also enhances the shared spirit of community that both Firehouse Subs and MLB cherish. As Carolina Berti, Chief Marketing Officer of Firehouse Subs, stated, “Baseball is built on community, and our brand exists to serve communities. Through 'Extra Innings Extra Subs,' we aim to give back to those who support us.”

Commitment to Youth Engagement and Community Development

Beyond this exciting sub promotion, Firehouse Subs is also stepping up as an Official Partner of the MLB's PLAY BALL initiative. Launched in 2015 to promote baseball and softball participation, this initiative encourages casual play and engagement among younger audiences. Additionally, Firehouse Subs will serve as the Presenting Partner of the 50th anniversary of Pitch, Hit & Run, a skills competition for boys and girls aged 7 to 14, culminating in finals held at the World Series.

This partnership is an excellent way for Firehouse Subs to invest in the next generation of baseball fans, ensuring the sport's legacy lives on. MLB's Chief Marketing Officer, Uzma Rawn Dowler, expressed excitement over the collaboration: “This new partnership highlights some of the essential efforts MLB undertakes outside of our ballparks. We look forward to seeing it manifest across our media platforms.”

A Commitment to First Responders

As part of its ethos, Firehouse Subs has always prioritized its commitment to public safety. A portion of every purchase at Firehouse Subs restaurants contributes to the Firehouse Subs Public Safety Foundation®, which has already supplied over $115 million in essential resources to public safety organizations across North America. This partnership with MLB gives the brand an opportunity to raise awareness about its philanthropic missions on a much larger scale.

Introducing the Smokin' Honey Melts

Coinciding with the new partnership, Firehouse Subs is also proud to unveil a delicious addition to its menu: the Smokin' Honey Melts, which are available in grilled chicken or steak. Each melt is complemented by a signature chipotle sauce known for its unique flavor profile—smoky, subtly sweet, and perfectly balanced with a touch of heat.

Conclusion

In conclusion, Firehouse Subs' partnership with Major League Baseball represents a monumental milestone not only for the restaurant chain but also for fans of baseball across North America. With exciting promotions, youth engagement initiatives, and a firm dedication to community support, this collaboration creates an inviting, flavorful experience both on and off the field. Fans are encouraged to download the Firehouse Subs app or visit FireHouseSubs.com to stay updated and partake in the thrilling offerings of this partnership.