#United States #Sheetz #Ribbonwire Ranch #Dalhart #Dashboard Diaries

Ribbonwire Ranch Celebrates One Year at Sheetz

Ribbonwire Ranch, a family-owned producer of organic beef snacks in Texas, has launched the 'Dashboard Diaries' campaign to celebrate its first anniversary at Sheetz convenience stores. Running from August 14 to October 2, this eight-week initiative aims to engage travelers by inviting them to share their experiences on the road.

The campaign stems from the understanding that convenience stores play a vital role in road trips, serving as crucial stopping points for weary travelers. According to research by GSTV, nearly 45% of consumers opt to grab snacks and drinks during their travels, while 29% browse while refueling. With this in mind, Ribbonwire Ranch has crafted a unique campaign designed to not only promote its products but also to foster a sense of community among travelers.

Chad Schoonover, the co-founder and head of ranch operations for Ribbonwire, reflected on the support received from Sheetz over the past year: "Our first year at Sheetz has been an important chapter in Ribbonwire's growth, and the company has been an exceptional partner. We aim to support our retail partners in creative ways, and 'Dashboard Diaries' encapsulates that commitment."

The interactive campaign encourages travelers to share their stories through photos, videos, or narratives using the hashtag #DashboardDiaries on social media. Importantly, no purchase is necessary to participate, making it accessible to all road warriors. Participants can also expect:

• - Custom Checkout Displays: Specially designed displays featuring Ribbonwire's single-serve beef sticks in four flavors: Original, Jalapeño, Honey BBQ, and Sweet Spicy.
• - “Fill Your Dashboard” Giveaway: Those sharing their travels will have a chance to win $500 worth of Ribbonwire beef snacks and branded merchandise.
• - Highlighted Stories: Selected entries will be shared weekly, celebrating the creativity and connectivity of the community.
• - Support for a Good Cause: As part of this initiative, Ribbonwire will make donations to Sheetz For the Kidz, an organization dedicated to aiding children in the communities surrounding Sheetz stores.

For those eager to keep abreast of the campaign updates, following @ribbonwireranch on Instagram or visiting their website at ribbonwire.com will provide all the latest news.

About Ribbonwire Ranch

Founded in 2008 and situated in Dalhart, Texas, Ribbonwire Ranch operates on the historic XIT Ranch, where since 1885, cattle have been raised. As a vertically integrated producer, Ribbonwire not only raises its cattle but also manages its feed production, ensuring a sustainable and traceable supply chain from pasture to package. After transitioning to organic standards in 2015, the ranch now offers USDA Certified Organic beef products proudly raised and produced within the United States.

In summary, the 'Dashboard Diaries' campaign serves not only as a promotional effort for Ribbonwire Ranch but also as a reminder that every journey is enriched by the experiences and stories shared along the way. Join in on the celebration, share your stories, and discover the rich flavors of Texas-raised beef snacks!