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ANA Group's Participation in the Tourism DX & Marketing Expo 2025

The ANA Group, represented by ANA X Corporation, is set to participate in the upcoming Tourism DX & Marketing Expo from June 25 to June 27, 2025, at Tokyo Big Sight. This event presents an excellent opportunity for local governments, accommodation facilities, and travel-related businesses to explore innovative digital transformation (DX) solutions tailored to their marketing challenges.

Advancing Local Tourism Through Innovative Solutions

ANA X Corporation aims to leverage its extensive customer base and data to provide effective solutions for enhancing marketing strategies and attracting visitors to local areas. At this year's expo, attendees will discover three distinctive offerings from ANA X: ANA Moment Ads, ANA Pocket, and penguin.

What to Expect at the ANA X Booth

Visitors to the ANA X booth will have the chance to engage in discussions regarding their specific marketing needs. As a bonus, those who initiate discussions will receive exclusive original merchandise as a token of appreciation.

Event Overview

The Tourism DX & Marketing Expo is a comprehensive exhibition focused on addressing the current challenges faced by the tourism, accommodation, and travel industries. Key solutions showcased will tackle issues such as inbound tourism strategies, workforce shortages, enhancing facility value, Travel MaaS (Mobility as a Service), and travel technology innovations.

• - Event Dates: June 25 (Wednesday), June 26 (Thursday), June 27 (Friday), 2025
• - Location: Tokyo Big Sight, East Exhibition Hall, Hall 7
• - Booth Number: 4-52
• - Organizer: RX Japan Co., Ltd.
• - Official Website: Tourism DX & Marketing Expo Official Site
• - Registration: Pre-registration necessary, register here.

Highlights of ANA X Services

1. ANA Moment Ads:
This digital advertising service effectively targets ANA Mileage Club members at various stages of their journey—before, during, and after travel. By utilizing unique travel data, this service ensures the delivery of relevant ads that engage potential travelers, facilitating the promotion of hotel messages, local municipalities, souvenir manufacturers, and rental car companies, thus fueling travel demand and generating sales. More details can be found here.

2. ANA Pocket:
Designed for everyday commuting and adventure alike, the ANA Pocket smartphone app encourages users to accumulate points across all forms of transportation, including walking, biking, driving, and flying. These points can be redeemed for ANA miles, benefits from other companies, or enticing coupons, enhancing everyday life while promoting sustainable travel and local economic revitalization. Discover more about this app here.

3. penguin:
This platform showcases captivating video content related to tourism, travel, and lifestyle services. By partnering with businesses and municipalities, penguin brings hidden regional attractions to light, encouraging visitors to explore local gems. Users can enjoy both live and on-demand video content, with options to purchase relevant services post-viewing. With paid content, users can also earn ANA miles and even use miles for payment. Check out penguin here.

Overview of ANA X

ANA X Corporation represents the ANA Group’s platform business, committed to creating services that enrich people's lives through travel. Supported by a robust customer base developed through its aviation and travel services, ANA X strives to address regional and social issues by enhancing mobility and fostering sustainable tourism solutions.