#United States #Los Angeles #Haus Labs #Philippine Leroy-Beaulieu #Triclone Skin

Haus Labs Welcomes Philippine Leroy-Beaulieu as the New Face of the 'We Love Concealer' Campaign

Haus Labs is excited to introduce the talented French actress, Philippine Leroy-Beaulieu, as the new ambassador for its widely celebrated campaign, 'We Love Concealer'. This initiative underscores the brand's commitment to redefining beauty and empowering individuals of all ages to express themselves freely and confidently.

Philippine has captured hearts worldwide, notably for her remarkable performance in Netflix’s popular series, Emily in Paris. Her effortless Parisian style mirrors a spirit of confidence and sophistication, making her the perfect fit for Haus Labs. With her unique take on fashion and beauty, Philippine embodies the brand’s ethos of encouraging beauty that transcends age or appearance, focusing instead on personal expression and happiness.

This season’s campaign puts the spotlight on Haus Labs' award-winning Triclone Skin Tech Concealer, part of their acclaimed complexion range. Following the success of the previous 'We Love Foundation' campaign featuring Lady Gaga, the current campaign elevates the conversation around beauty products and their transformative capabilities. The campaign debuts with a cinematic film that defines beauty in a bold, innovative way. It starts with a familiar, classic beauty ad and transitions into a celebration of self-expression as Philippine joyfully picks up a paintbrush, embodying the campaign’s tagline, 'For sexy skin' accompanied by 'The concealer with the je ne sais quoi.'

In this playful portrayal, Filipino emphasizes her belief that beauty should be synonymous with individuality. "I've always believed that true confidence comes from embracing who you are. This campaign resonates with that philosophy since Haus Labs celebrates individuality and self-expression,” she reflects. The Triclone Skin Tech Concealer, noted for its impressive 12-hour wear and creamy coverage, hydrates the skin while providing a natural finish that blends seamlessly, effectively doubling as an eye cream. With an undetectable, lightweight formula that visibly improves the skin over time, it features powerful ingredients like Fermented Arnica and BioTech Caffeine, working to brighten and de-puff the under-eye area within just two weeks.

Philippine Leroy-Beaulieu’s role in the 'We Love Concealer' campaign not only showcases the benefits of a multi-functional product but also invites consumers to view makeup as an art form and a pathway toward self-discovery and creativity. The campaign is now live across Haus Labs' digital and social media platforms, marking an exciting new chapter for the brand.

Founded by the ever-inspiring Lady Gaga, Haus Labs is an award-winning cosmetics line that merges clean beauty with skincare benefits, making high-quality products accessible to everyone. With a global presence and exclusive availability at Sephora in 23 countries, Haus Labs continues to push the boundaries of innovation in the beauty industry, resonating with a diverse audience dedicated to celebrating their unique selves.

In an age where beauty standards continuously evolve, Haus Labs, along with representatives like Philippine Leroy-Beaulieu, seeks to empower individuals by promoting a more inclusive and expressive model of beauty. Celebrating confidence, playfulness, and individuality remains at the forefront of this campaign, uniting people from all walks of life under the mantra that beauty knows no age, nor limitations.