#Japan #Okayama #Tamano #KEIRIN HOTEL 10 #ITONAMI

Traditional Indigo Dyeing Experience at KEIRIN HOTEL 10

Located in the beautiful city of Tamano, Okayama, KEIRIN HOTEL 10 is thrilled to host a special workshop in collaboration with the local denim brand, ITONAMI. This unique event will take place on July 5th, 26th, and 27th, 2025, allowing participants to immerse themselves in the age-old tradition of indigo dyeing—an iconic craft deeply rooted in Okayama’s culture.

Event Details

Participants will have the opportunity to bring their own clothing or fabric items to dye using natural indigo dye. This hands-on experience aims not only to showcase the rich textile heritage of Okayama but also to highlight sustainable practices in crafting. By revamping and rejuvenating personal items, attendees will feel a sense of renewal and appreciation for local craftsmanship and eco-friendly production methods.

Indigo dyeing, used frequently in denim production, is celebrated for its deep colors and longevity. Its historical significance and practical benefits, such as antibacterial properties, have made it a staple in Japanese artisanal crafts. Furthermore, through the workshop, participants will engage with both the intricacies of this traditional technique and the modern sensibilities of sustainable creativity.

A Sustainable Collaboration

ITONAMI, founded by brothers Shunsuke Shimada and Yohei Yamawaki, emphasizes sustainability in its operations by repurposing discarded denim materials. This initiative aligns perfectly with KEIRIN HOTEL 10’s vision of integrating local resources and promoting sustainability. The hotel has creatively reused materials from the former Tamano Velodrome, embedding the philosophy of “Onko Chishin” (learning from the past to innovate the future) into its design and ambiance.

Both KEIRIN HOTEL 10 and ITONAMI share a commitment to fostering community engagement and preserving traditional crafts, making this workshop a meaningful experience for all involved. Through this event, participants can rediscover the joy of creation and the depth of handmade artistry.

Workshop Logistics

• - Event Name: Indigo Dyeing Workshop
• - Dates: July 5, 2025 (14:00-16:00), July 26, 2025 (14:00-16:00), July 27, 2025 (10:00)
• - Venue: KEIRIN HOTEL 10, Okayama
• - Capacity: 10 guests per session (pre-registration required)
• - Experience Details: Attendees will dye their own clothing and fabric items using natural indigo dye with professional guidance from ITONAMI staff.
• - Fee: ¥4,400 (including tax)
• - Registration: Applications can be submitted through the provided registration form.

The Dyeing Process

During the workshop, participants will witness the transformative dyeing process under the careful supervision of ITONAMI’s skilled artisans. Each piece dyed will carry unique variations in color and pattern, making it a true personal artwork. This interactive segment emphasizes creativity and allows guests to enjoy the entire process, culminating in the production of distinctive, one-of-a-kind items.

About ITONAMI

Established in 2020, ITONAMI serves as a beacon of innovative denim craftsmanship in the Setouchi region. The company’s initial endeavor, EVERY DENIM, laid the groundwork for ITONAMI’s commitment to quality and sustainability. By collaborating extensively with local denim factories, ITONAMI focuses on the design and sale of original products. Their journey across Japan in a mobile shop has brought them closer to various artisans involved in food, clothing, and shelter, aiming to promote a deeper understanding of craftsmanship across the nation.

About KEIRIN HOTEL 10

As Japan's first stadium-integrated hotel, KEIRIN HOTEL 10 features 149 rooms, 126 of which overlook the velodrome, offering guests an exceptional view of the racing action. The hotel's unique design integrates historical elements from the Tamano Velodrome, creating a stunning fusion of sport and hospitality. Guests experience the thrill of racing and the serene beauty of the Seto Inland Sea, making each stay unforgettable.

For those eager to take part in this culturally enriching experience, mark the dates on your calendars for an exciting chance to dive into Okayama's traditional indigo dyeing art!

For more information on KEIRIN HOTEL 10 and to book your spot, visit: KEIRIN HOTEL 10.
Follow ITONAMI's journey at: ITONAMI.