UJIIE BUSSAN Embraces AI for the Future of Creative Design Management

UJIIE BUSSAN's Innovative Approach with AI

UJIIE BUSSAN, under the leadership of CEO Satoshi Ujiie, has unveiled a groundbreaking production structure by welcoming AI as a team member. This new approach in brand strategy, design, and copy development highlights how the collaboration with AI can enhance both productivity and creativity. Traditional processes that used to take up to three weeks for research and planning have been streamlined to just three minutes, achieving efficiency that redefines the work culture in the design industry.

Importance of Information Gathering

At UJIIE BUSSAN, every creative endeavor starts with a thorough understanding of strategy. The company places significant value on precisely understanding market backgrounds and competitive advantages to elevate brand value. The research process involves critical decisions, such as whether to focus on domestic markets or to consider global trends. Moreover, determining if competitors are limited to the same industry or if they extend into other sectors based on consumer motivations, such as events like anniversaries, plays a crucial role in shaping design accuracy and depth.

However, to effectively use vast amounts of data, correct information architecture is essential. UJIIE BUSSAN emphasizes defining challenges, goals, and positioning before starting the information collection. This meticulous planning serves as a solid foundation that supports the brand's integrity.

New Speeds in Information Architecture through AI

Historically, approximately 70% of the overall design process relied on research. Currently, AI can organize hundreds of thousands of data points in just around three minutes. Within this realm, AI functions as another strategist to provide necessary materials for thought. By leveraging AI, the creative team has significantly reduced time spent searching for information, allowing them to dedicate more time to the actual thinking process. This evolution of AI transforms the tool from mere efficiency to a resource that enhances the quality of thought.

AI in Meetings — A New Collaborative Team Structure

At UJIIE BUSSAN, having AI participate in meetings has become a standard practice. Tools like Gemini and GPT provide real-time data, enriching discussions with the latest insights, functioning as active team members. This integration allows the team to explore design and copy direction based on AI analysis during meetings, thus significantly increasing the pace of collective thought. AI has transitioned from a silent observer to a critical adviser that deepens the team's analytical capacity.

Furthermore, the introduction of AI has enabled the team to complete many tasks previously reliant on external support or manual labor within the team. This shift has streamlined the entire production process, allowing human creators to focus more on essential creative outcomes. It has allowed team members to clearly identify focal points and allocate time for refinement effectively.

The Co-Creation Process Between Humans and AI

1. Hop: Humans initiate inquiries, clarifying goals and desired outcomes.
2. Step: AI collects and organizes data, supporting human thought while accelerating the thought process through interaction.
3. Big Jump: Grounded in the organized information produced by AI, humans concentrate on development and refinement of ideas.

This feedback loop has birthed a new way of working at UJIIE BUSSAN where quality and speed of thought coexist harmoniously.

A New Era of AI Utilization — Emphasizing Sensibility

As AI becomes normalized, the differentiation lies not in how one uses the tool but in the choice of words and the formulation of inquiries. Within meetings, AI instantly visualizes design and copy concepts, providing people with more profound contemplation time. Completing previously externalized ideas and analyses internally broadens the scope of thought and thus enhances expression possibilities. This evolution in work methodology signifies that the fundamental driver of change lies not in technology but in human sensibility.

In an era where AI’s presence is ubiquitous, true value comes not from speed but from depth. Today, we experience the advancement of human thought through AI. This depth originates from precision in language, sensitivity in inquiries, and the innate creativity that humans possess. We believe that continuously refining these attributes is the crux of creative evolution in an age of coexisting with AI.

We strive to continue evolving, honing, and creating alongside AI, painting landscapes previously unseen by our predecessors. Creation will become the universal language of the new era.

UJIIE BUSSAN Co., Ltd.
Media Editor: Yuko Otsu

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