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Wada Hironobu's First Book Achieves Milestone in Just Two Weeks

In a remarkable turn of events, Wada Hironobu, the CEO of sooup Consulting, has announced that his first book titled The Thoughts of a Cheerful Person will see its second edition release just two weeks after its initial launch. The new edition is scheduled for July 7, 2026, coinciding with the Tanabata festival, a traditional Japanese celebration.

Book Overview

Since its release on June 11, 2026, Wada's book has received widespread acclaim, particularly among business professionals. It has ranked in various business book charts within the Tokyo and Kansai regions, which significantly contributed to the decision for a reprint.

This insightful work encapsulates Wada's more than 20 years of experience as a consultant, where he candidly shares the lessons he learned from numerous challenges and failures. The essence of the book revolves around identifying 24 key principles that can enhance interpersonal relationships in both business and personal contexts.

The chapters include:
1. Why People Who Fear Being Disliked Lose Out
2. The Art of Being Disliked
3. Methods of Thought for Relationship Recovery
4. Techniques for Dealing with Difficult Individuals
5. Strategies for Maintaining Positive Relationships

Unique Features

A Guide for All

The Thoughts of a Cheerful Person aims to assist individuals worried about being disliked by providing actionable insights into building trust in relationships, both professionally and personally. The book is tailored particularly for those who have faced negativity and wish to overcome their fears.

Illustrations by Wada Radio

The book is not just informative but also visually engaging, featuring illustrations by the talented Wada Radio. Readers will find 58 unique illustrations scattered throughout the book, depicting a variety of captivating characters. This adds a fun layer to the reading experience, inviting readers to engage deeply with the content.

Designed for Easy Reading

To enhance readability, the layout and design of the book emphasize a comfortable reading experience. The text is printed in a gentle green tone believed to be easy on the eyes, alongside thoughtful formatting that makes it easy to digest the material, even amidst a busy schedule.

Author's Message

Wada Hironobu expressed his gratitude upon the announcement of the second edition, acknowledging the support from readers that made this possible. He reflects on the importance of helping others avoid being overwhelmed by external circumstances. Through this book, he hopes to provide a source of joy and relief from the pressures of life.

Author Profile

Hironobu Wada was born in 1977 in Aichi Prefecture and grew up in Kochi. As the founder and CEO of sooup Consulting, he has an impressive corporate background, having worked with renowned firms like Japan Samsung, MUFG Research & Consulting, and EY Tax Corporation before establishing his own consulting firm in 2016. With expertise that spans over 660 companies, he has successfully driven revenue improvements exceeding 100 billion yen and solved numerous operational challenges.

Wada has a deep affection for Kochi and has consistently supported it through corporate hometown tax initiatives. His love for the region is further expressed in his contributions to local events, including sponsorships for horse racing.

Book Details

• - Title: The Thoughts of a Cheerful Person
• - Author: Hironobu Wada
• - Price: 1,600 yen (excluding tax)
• - Pages: 256
• - ISBN: 978-4868380450
• - Publisher: Sogo Horei Publishing
• - Availability: Can be purchased through Amazon, Rakuten Books, and various bookstores nationwide.

For more details on upcoming events and editions of Wada's book, including special talks and celebrations, readers can keep an eye on announcements through the official social media accounts and the consulting firm's website.

Wada invites everyone to join him in exploring these insights, hoping the book can serve as a helpful companion in navigating relationships with confidence and positivity.