#United States #Houston #Cash Management #High-Net-Worth #Schwab Marketplace

Save® Expands Cash Management with Market Savings

Save®, a noted financial technology firm, has recently broadened its offerings in cash management through the launch of its Market Savings program, now available to independent advisors via the Schwab Marketplace. This innovative program caters to family offices and high-net-worth individuals who prefer to maintain liquidity while seeking market-derived returns on their cash reserves.

The Market Savings program distinguishes itself by keeping client funds in accounts at partner banks, thus guaranteeing FDIC insurance up to the applicable limits. While these client deposits are securely held, they are also connected to market-linked returns derived from various securities accounts. This dual approach allows clients immediate access to their cash while still benefiting from the potential for enhanced returns.

One of the main challenges advisors face is achieving returns that outpace inflation without compromising cash accessibility. Save's proprietary technology addresses this challenge by providing clients exposure to investments that track major indices including the S&P 500, Nasdaq, and even commodities like gold. Market Savings boasts significantly higher return potential than traditional money market accounts, offering a compelling solution for advisors and their clients.

Data referenced from Save reveals that accounts linked to the S&P 500 have yielded an impressive average return of 7.5% annually over the past three years. For instance, a client who initiated a $1 million account in late 2022 earned an average annual return of 6.34% while maintaining access to those funds.

Family offices are now increasingly adopting Market Savings to efficiently manage cash while seeking viable returns. The family behind Pacer has highlighted their positive experience with this cash management tool, noting that it allowed them to move their operational cash to Save while also investing directly in the company. Sean O'Hara, co-founder of Pacer ETFs, expressed, "We found the Save proposition appealing enough to integrate it fully into our cash management strategy, as it represents a transformative moment for wealth management."

Schwab holds a significant share of the Registered Investment Advisor (RIA) market, with around 54% of assets custodied by their platform according to Cerulli Associates. This makes the Schwab Marketplace an essential resource for advisors looking to enhance their cash management capabilities. To put this in perspective, Federal Reserve statistics indicate that U.S. households and nonprofits held nearly $19.9 trillion in liquid assets by the end of 2025, underscoring the vast opportunities available for advisors to manage client cash efficiently.

Bradley Swartz, National Sales Manager at Pacer, emphasized the common desires among clients: maintaining cash safety while searching for reasonable returns. With Market Savings, clients can leave their deposited amounts safely in a bank account while potentially benefiting from market-linked returns.

Independent advisors can now offer the Market Savings program, which operates as a separately managed account optimized by Save, through Schwab Marketplace. This new level of accessibility allows advisors to evaluate the benefits of Market Savings against their existing cash management tools.

Adam Watts, COO and President of Save, noted the high demand for Market Savings among independent advisors and their eagerness for this program's availability. With new access options provided through Schwab Marketplace, advisors can now easily integrate it into their client offerings.

According to Tom Marollo, a Senior Vice President at Apogee Financial Services Group, the ability to access market exposure through a liquid cash account is a groundbreaking development. High-net-worth clients often maintain substantial cash reserves for forthcoming investments such as real estate and other major projects. This liquidity requirement necessitates safety and accessibility in cash management, a need that Save successfully meets.

In summary, Save's Market Savings program is not only a strategic addition for family offices and high-net-worth investors but also stands to redefine industry standards for cash management. By combining liquidity and market-linked growth potential, it offers a robust financial tool aimed at improving asset utilization within a secure framework. This could have profound implications for how cash is managed across the wealth management landscape.