#Japan #Tokyo #Asset Management #BuySell #Credit Saison

Collaboration between BuySell and Credit Saison

In a bid to unlock the hidden potential of personal belongings, BuySell Technologies and Credit Saison have entered into a comprehensive partnership aimed at creating an ecosystem that enables the financial transformation of undervalued assets. This collaboration aims to visualize and effectively utilize what they call "hidden assets," ensuring that such valuable possessions do not remain dormant.

Background of the Partnership

The recent surge in inflation, coupled with rising gold prices and growing interest in pre-inheritance asset organization, has led individuals to reconsider the value and optimal utilization of their belongings. Individuals are increasingly embracing the idea of utilizing personal possessions—ranging from luxury brands to precious metals—as assets rather than leaving them idle.

Founded in 2015, BuySell Technologies operates in the re-sale business, focusing on the purchase and sale of second-hand items. Their business model emphasizes efficiency and data utilization, utilizing technology to revolutionize the reuse industry by linking excess items from across the nation to those in need. Over time, they have transitioned into one of the rapidly growing players in this space, thanks to their strategic use of technology.

On the other hand, Credit Saison, established in 1951 as an independent retail company, embodies the spirit of a "service innovator." Utilizing its independent status, the company continuously adapts and introduces a range of services rooted in its core philosophy of challenge and transformation. Its expertise in payment solutions and systems has facilitated the emergence of new consumer experiences through digital technology.

This partnership endeavors not only to focus on financial assets but also on the physical assets individuals possess, harnessing the value of their total wealth to stimulate a new economic cycle and added value creation.

Overview of the Collaboration

The partnership will initiate several key projects:

• - Enhancing and providing buy-back services for Saison Card and UC Card members.
• - Creating innovative financial and non-financial services that merge monetary and physical assets.

To kick-start this collaboration, on April 1, 2026, BuySell will officially launch its buy-back service, branded as "Saison's Buy-back by BuySell" for Saison Card and UC Card holders, reaching an audience of approximately 23 million members.

About "Saison's Buy-back by BuySell"

This service provides BuySell's on-site buying features to Saison Card and UC Card members. Once members apply, BuySell’s appraisers will visit their homes to assess and purchase eligible items. Additionally, to coincide with the launch, a fun and convenient tool called "Treasure Assessment at Home!" will be made available, allowing users to estimate the collective value of their belongings at a glance by selecting item categories and brand names. This feature is developed by Credit Saison’s in-house team, utilizing vast data accumulated through BuySell's businesses.

Note: The assessment amounts displayed on the content are rough approximations and may differ from actual buy-back prices.

Promotional Campaign for Service Launch

In celebration of the launch of "Saison's Buy-back by BuySell," a campaign will be held, offering 10 lucky customers who successfully sell items through the service a chance to win a gold coin valued at up to 100,000 yen in a drawing.

Promotion Period:
From April 1, 2026, to April 30, 2026.

Requirements:
Participants must apply for the service and complete a sale by May 17, 2026.

The price includes production costs and may vary based on the price of gold.
Images are for illustrative purposes only.

Results of the drawing will be announced via shipping of the awards.

Future Outlook

By analyzing the trends of customer belongings and accumulating sales data through the "Saison's Buy-back by BuySell," both companies aim to guide effective utilization of cash generated from the sale of unwanted items and explore other new joint ventures. By leveraging their strengths in their respective business domains, they will drive the extension of added value through the fusion of financial and non-financial services, contributing to the realization of a more enriched lifestyle for customers. This collaboration aspires to explore business opportunities unconventionally while striving for a society where everyone can freely expand their potential.

Company Profiles

• - BuySell Technologies

CEO: Kosuke Tokushima
Location: Yotsuya 4-28-8, PALT Building, Shinjuku, Tokyo
Founded: January 16, 2001
Capital: 7,983 million yen (as of December 31, 2025)
Business: Kimono and luxury item reuse services
Website

• - Credit Saison

CEO: Katsumi Mizuno
Location: Sunshine 60, 52F, Higashi Ikebukuro 3-1-1, Toshima, Tokyo
Founded: May 1, 1951
Capital: 759.29 billion yen (as of March 31, 2025)
Business: Payment solutions, leasing, financing, real estate, global entertainment
Website