#USA #RITZ Crackers #East Hanover #Hot Honey #Swicy Flavor

RITZ Crackers Introduces Exciting New Flavor: Hot Honey

The world of snacks is about to get a bit spicier as the RITZ brand debuts its latest flavor innovation, Hot Honey. Following the growing trend of combining sweet and spicy, commonly referred to as 'swicy', RITZ is ready to excite taste buds across America with this new offering.

A Flavor Profile that Dares to be Different

RITZ Hot Honey crackers are crafted with the classic flaky texture that fans adore, paired with a rich and fiery honey flavor. This unique combination promises to not only enhance your snacking experience but serve as a creative canvas for various toppings. Whether you're hosting a gathering or enjoying a quiet night in, these crackers can elevate any occasion.

According to Steven Saenen, Vice President of Marketing for RITZ, "We're always exploring new ways to surprise and delight our fans, and Hot Honey delivers a flavor combination that’s both bold and delicious. The sweet heat profile brings a unique twist to our classic cracker, and we can't wait for people to try it!"

Building on a Heritage of Flavor

The introduction of Hot Honey marks just the latest dive into the spicy world for RITZ, which has made a name for itself with previous offerings such as the RITZ Bits Spicy Queso and RITZ Toasted Chips Sweet Habanero. Fans seeking to add excitement to their snack cabinets can find the Hot Honey variety in 13.7oz boxes at major retailers nationwide. It's part of the RITZ brand's ever-growing portfolio of spicy options.

Stay Connected for Future Innovations

As 2025 unfolds, fans of RITZ are encouraged to stay tuned for more innovative launches. RITZ is not only reimagining what's possible in the realm of snack flavors but is also heavily engaged on social media. You can follow their updates on platforms like Facebook @RITZCrackers, Twitter/X @RITZCrackers, TikTok @theritzcrackerofficial, and Instagram @RITZcrackers.

About Mondelēz International

RITZ is part of Mondelēz International, which operates in over 150 countries and boasts a portfolio that includes beloved brands like OREO, LU, and CLIF Bar. With a commitment to leading the future of snacking, Mondelēz combines the best of local and global flavors. In 2024, the company reported net revenues of approximately $36.4 billion, proving its role as a powerhouse in the snack industry.

In summary, the new RITZ Hot Honey flavor promises to be a delicious addition to any snack assortment, merging sweetness and heat in a way that only RITZ can. Get your box today, and prepare for a snacking experience that’s truly swicy!