In recent years, Europe has made significant strides in promoting electric mobility, transforming the landscape of transportation across the continent. The prevalence of electric vehicles (EVs) is now a common sight, supported by expanding charging infrastructures and enhanced public transportation, pedestrian-friendly planning, and cycling facilities. However, as we transition from vision to reality, the question arises: what constitutes an effective transport system that is both cleaner and optimized for daily life?
This evolution is clearly outlined in the European Commission's new framework for urban mobility, which emphasizes not just decarbonization but also accessibility, inclusion, safety, and overall quality of life. Green mobility is no longer evaluated simply by the number of electric cars on the road or the tons of CO₂ emissions avoided. The focus is shifting towards the quality of the overall mobility system and the societal benefits it creates.
According to the European Automobile Manufacturers Association (ACEA), battery electric vehicles (BEVs) are expected to account for 17.4% of all new car registrations in the EU by 2025, up from 13.6% in the previous year. Meanwhile, the International Energy Agency (IEA) recognizes Europe as one of the most advanced markets for electric vehicles in its "Global EV Outlook 2026". This dramatic change signals an important shift: the electrification process evolves from a competitive edge to a shared standard within the industry.
With more manufacturers now offering high-quality electric vehicles, the differentiation among them lies increasingly in the complete mobility experience rather than the vehicles themselves. Consumers consider not just the cars but also comfort, dependability, accessibility, and the seamless integration of various transport modes. Therefore, electrification can provide the groundwork for sustainable mobility, with the quality of the transport system ultimately determining urban living standards.
A superior mobility system necessitates more than just one solution. No single mode of transport can fulfill all mobility needs within a modern city. With increasingly diverse travel patterns—ranging from daily commuting and school runs to airport transfers and connections with public transport—the challenge is no longer optimizing individual modes but integrating them into a cohesive and coherent mobility ecosystem.
The European Commission's vision for multimodal mobility aims to address this by recognizing public transit, urban vehicle fleets, ride-sharing platforms, cycling, walking, and last-mile logistics as complementary elements of an urban transport system. Together, they create a more efficient and seamless travel experience.
This shift is also influencing the strategies of mobility companies worldwide. As electrification becomes a baseline across the transportation sector, competitive advantages are now defined not just by vehicle quality, but by the capability to integrate vehicles, infrastructure, and mobility services into a seamless user experience. This approach is embodied by Vingroup’s initiative to create an integrated mobility ecosystem that includes VinFast electric vehicles, electric buses, charging infrastructure, and Green-SM mobility services, merging them into a single value chain. The objective surpasses the ambition of electrifying individual vehicles; it aims to construct an integrated, comfortable, and sustainable mobility experience for individuals in urban environments.
In today’s competitive marketplace, the entry of new companies catalyzes the entire sector to elevate service quality, invest in technology, and innovate their business frameworks. The European Commission asserts that "In a competitive market, every company strives to offer the best products and pricing, continuously enhancing quality and selection." Such competitive environments promote improvement and innovation, yielding better products and services accessible to more people. Additionally, the Regulations support broader political goals, including the green and digital transition.
Within urban mobility, new models can stimulate competition, expand consumer choices, create jobs, and motivate the entire sector to continually enhance their service quality. In mature markets like Europe, the establishment of new mobility businesses does not automatically generate value; cities and citizens seek companies capable of fortifying the mobility ecosystem through improved service quality, innovation, and support for long-term sustainability goals.
This is the philosophy that Green SM brings to Europe. Operating within an integrated electric mobility platform, it encompasses VinFast electric vehicles, charging infrastructure, public electric transportation, and ride-hailing services. Having accumulated over 4.2 billion kilometers solely on electric energy and averaging 1.8 million eco-friendly rides per day as of March 31, 2026, Green SM has amassed invaluable real-world experiences across diverse infrastructure environments and regulatory frameworks.
Nonetheless, this experience is not a one-size-fits-all model. Each city possesses its unique transportation narrative, political priorities, and mobility challenges. Europe, therefore, is not a market to be reshaped but an ecosystem to engage with. Green SM aims to learn from local best practices, collaborate with public and private partners, and contribute meaningfully where their expertise can deliver true value.
Ultimately, the future of sustainable mobility will not be dictated by the sheer number of electric vehicles on the roads but by the efficacy of collaboration in establishing a transport system that is interconnected, inclusive, and tailored to meet the needs of the community. This ongoing dialogue about urban transportation represents the next chapter in the evolution of sustainable mobility across Europe.
Sources
- - European Commission: New EU Framework for Urban Mobility
- - ACEA: Passenger Car Registrations Forecast for 2025
- - IEA: Global EV Outlook 2026 Report