#Japan #Tokyo #LIVE BOARD #Digital OOH #Tokyo Metro

Overview of LIVE BOARD's Q3 2026 Digital OOH Advertising Services

In a significant development in the advertising landscape, LIVE BOARD, a leading digital Out-of-Home (DOOH) advertising network based in Tokyo, has recently made available its service materials for the third quarter of the fiscal year 2026, specifically for the period from October to December 2026. This release is crucial for advertisers seeking to leverage the innovative capabilities of DOOH advertising in high-traffic urban areas.

How to Access the Service Materials

Advertisers can access detailed information regarding the extensive network of screens available nationwide, pricing models, planning strategies, and potential advertising effectiveness measurement methods. Interested parties can download the service materials directly from the official LIVE BOARD website at LIVE BOARD Download under the title "LIVE BOARD Network Q3 2026 Guide".

Key Features of the Q3 2026 Service Materials

1. Expanded Locations: LIVE BOARD has announced the addition of key stations including Ginza, Ueno, Aoyama-itchome, Shibuya, and Mitsukoshimae to its Tokyo Metro station signage. These strategic locations are designed to capture the vibrancy and dynamic atmosphere of Tokyo, effectively delivering messages to both locals and visitors in the bustling capital.

2. Screen Network Growth: As of October 2026, the number of operational screens within the LIVE BOARD network is projected to surpass 61,000. This extensive reach ensures that advertisers can access a broad audience across various touchpoints.

3. Loyalty Campaign for Advertisers: To incentivize advertisers, LIVE BOARD is currently running a special repeat advertiser campaign for those who have placed ads since April 2024. The campaign offers two distinct options:
Impression Guarantee Model: Advertisers can benefit from a guarantee that impressions will increase by 1.5 times.
Impression Billing Model: The CPM for ads on LB-owned media will be reduced by half, providing significant cost savings for repeat clients.

About LIVE BOARD

Founded with a vision to revolutionize the DOOH advertising landscape, LIVE BOARD operates as a data-driven digital advertising network operator specializing in targeted messaging and effectiveness verification. Notably, LIVE BOARD is pioneering impression-based distribution in Japan, which is based on the Visibility Adjusted Contact (VAC) model recommended by the global OOH measurement guidelines. This model allows advertisers to estimate the number of viewers likely to see their advertisements, taking into account various factors including potential obstacles and audience movement directions.

Moreover, by combining big data insights from Japan's largest carriers with a diverse range of outdoor, indoor, and transit advertisements, LIVE BOARD enables targeted advertising based on demographic factors such as gender and age. This enhancements allow for a comprehensive and effective advertising strategy that was previously challenging within traditional OOH frameworks.

In conclusion, the release of the Q3 2026 service materials marks a forward-thinking step for LIVE BOARD, promising to provide advertisers with innovative solutions to connect with their target audiences in Japan’s bustling urban environments. As the advertising industry continues to evolve, LIVE BOARD remains at the forefront, ensuring that brands can engage effectively in the digital age.