Ureru Net Advertising Group and Blaze a Trail Join Forces
The
Ureru Net Advertising Group, headquartered in
Fukuoka, Japan, is making waves in the healthcare sector by forming a strategic partnership with
Blaze a Trail, Inc., based in
Shinjuku, Tokyo. This collaboration aims to leverage Blaze a Trail’s innovative service,
Health Navi, to create a unique customer experience in healthcare e-commerce.
About Blaze a Trail, Inc.
Blaze a Trail, known for its slogan
“Designing the Future with AI to Transform the World”, is an innovation company focusing on harnessing AI technology within media ventures. Their goal is to provide users with personalized information experiences, going beyond conventional search mechanisms. By optimizing information through AI, they aim to transform societal and industrial structures. Currently, the company is dedicated to developing next-generation media that integrates seamlessly into daily life while promoting high social value.
Understanding Health Navi
Health Navi serves as a personal health advisor that engages users in conversations via
LINE, assisting them with daily health concerns. This service not only organizes symptoms and suggests self-care solutions but also provides real-time recommendations for relevant products and services. This marks a significant shift from traditional search-based information gathering to an
AI-driven healthcare approach, enhancing user engagement and interaction.
Goals of the Partnership
Through this collaboration, Blaze a Trail’s AI technology will merge with Ureru's wealth of D2C advertising expertise, resulting in a more tailored purchasing experience for users. By integrating Ureru’s successful two-step D2C model with Health Navi’s capability to extract users' essential needs through conversation, the partnership is expected to achieve:
- - A seamless transition from free trials to regular purchases
- - Improvement in conversion rates and customer lifetime value
- - Enhanced retention rates across the board
Growth in the AI Market
The healthcare sector utilizing AI is rapidly expanding. In 2023, the global market was valued at approximately
$20 billion, and is projected to exceed
$100 billion by 2030, according to research from
Precedence Research and MarketsandMarkets. In Japan, increasing aging population, health consciousness, and rising medical costs contribute to a surging demand for AI healthcare solutions, making it a highly compatible sector with e-commerce and D2C ventures. This partnership positions Ureru to tap into this burgeoning market strategically.
Future Developments
Ureru plans to deepen its collaboration with Health Navi, particularly in areas like health foods, beauty, and supplements. The goal is to create a cohesive purchasing experience that links users' health issues with optimal product recommendations. Following successful domestic initiatives, Ureru has global market expansion, particularly in Asia, in its sights for sustained growth.
Message to Investors
This alliance between Ureru Net Advertising Group and Blaze a Trail transcends conventional advertising collaboration; it symbolizes the emergence of new revenue models in the AI era. By anticipating the growth of the AI healthcare market, the partnership commits to delivering safety and convenience to users while offering significant advertising efficacy and consistent revenue streams for businesses, ultimately enhancing corporate value.
For further inquiries, please reach out to
Ureru Net Advertising Group, Inc. at
[email protected] or call
092-834-5520.