#United States #New York City #Saucony #Run as One #Vanessa Fraser

Saucony Launches 'Run as One' Campaign

On March 4, 2025, Saucony, a premier global running lifestyle brand, launched its global brand campaign titled "Run as One." This initiative is crafted to honor Saucony's rich heritage and acknowledge the dynamic intersection between running and culture. The campaign resonates deeply by celebrating the bonds formed through running, transcending mere physical activity.

Joy Allen-Altimare, Saucony's Global Chief Marketing Officer, emphasized that running is not just about exercise, but a cultural phenomenon that unites people. She stated, "Our Run as One campaign is a celebration of the shared journey that people around the world embark on every day. Whether you're a seasoned marathoner or running to meet friends, we are all connected and together, we can uplift one another and achieve the extraordinary."

To bring this spirit to life, the campaign features a vibrant 30-second anthem video that captures the magic of collective running experiences. The visuals are brought to life with the talent of Saucony athlete Vanessa Fraser and creative collaborator Jae Tips. They convey how running evolves from an individual endeavor to a communal experience, urging everyone to recognize the power of connections fostered through running.

On the campaign's launch date, Saucony curated numerous global run club events, both in-person and online, bringing together runners from various cities worldwide. The highlight was kickstarting a series of coffee shop residencies at notable venues, beginning with Ludlow Coffee Supply in New York City. Following this launch, the brand plans to expand the residency events to cities such as Grand Rapids, Boston, London, and beyond. These gatherings are set to create memorable experiences filled with community spirit and connection.

The inspiration behind these coffee shop residencies stems from Saucony's successful collaboration with the Collision Run Club during Paris Fashion Week in January 2025. Each residency aims to host exclusive events featuring collaborators and friends of the brand, which are expected to become cherished memories for the participants.

Created under the artistic direction of Gus Johnston and developed by The Agency, Wolverine Worldwide's in-house creative agency, alongside The Den, the company’s production house, the "Run as One" campaign is not merely a marketing initiative; it embodies the spirit of connection and community at the heart of running. Allen-Altimare articulated this essence further, asserting, "Running has always been about more than just putting one foot in front of the other. It's about the stories we share, the friendships we build, and the way movement unites us."

The launch of the campaign will be supported by various media channels, including out-of-home assets in key markets such as New York City, Toronto, Boston, London, and Paris. Additionally, digital platforms such as Connected TV (CTV), online video (OLV), social media, and display channels will be utilized.

For more insights about the "Run as One" campaign, interested individuals can explore its details on the official Saucony website at www.saucony.com.

About Saucony

Founded in 1898, Saucony is celebrated as the 'Original Running Brand' and is a division of Wolverine World Wide, Inc. (NYSE: WWW). The company is a leading player in the global performance running market, blending innovation, style, and culture. Known for its award-winning technologies—such as PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™—Saucony designs and produces a range of technical footwear and apparel across various running terrains. The brand exists to inspire individuals to lead better lives through running, personal expression, and making a positive impact on the world. For more information, visit www.saucony.com.