Exciting New Flavor Launch: Yan Yan Dipping Snack Cookies and Cream

A Taste Experience: Yan Yan Dipping Snack Cookies and Cream

Meiji Co., Ltd., led by CEO Bunjiro Yao, has announced the highly anticipated release of a new flavor in the popular Yan Yan dipping snack series. On October 6, 2026, the innovative 'Yan Yan Dipping Snack Cookies and Cream' will be available nationwide, bringing an exciting new option to chocolate snack lovers.

What Makes It Special?

The 'Yan Yan Dipping Snack Cookies and Cream' features a unique combination of cookie and cream flavored dip, complemented by crunchy cracker sticks and delightful toppings. This 48g treat is designed to be both tasty and enjoyable, aligning with the brand's concept of “fun and delicious dipping”. The product is priced as an open price, meaning it will vary by retailer.

Since its debut in 1979, the Yan Yan series has captivated both children and adults alike, earning its reputation as a long-standing favorite. The new cookies and cream flavor offers a sweet and gentle taste, featuring a delicious blend of white cream mixed with crushed cocoa cookies. This ensures it is a familiar and friendly option for younger consumers.

The packaging is equally engaging, designed to immediately showcase its cookie flavor background decorated with cocoa cookie pieces. Moreover, the friendly panda mascot takes center stage, making the packaging appealing and relatable. In addition to being a treat, the packaging includes 12 different trivia questions related to the seasons in Japan, enhancing snack time fun with friends and family.

A Celebration of Flavors

Interesting is the correlation between the product's design and the official ‘Yan Yan Dipping Day’ celebrated on November 11, due to the resemblance of the cracker sticks to the number