#Japan #Tokyo #footwear #Crocs #Yuri Ebihara

Crocs Unveils 'Adult Crocs' Campaign with Yuri Ebihara

Starting April 1, 2026, Crocs, a global leader in innovative casual footwear for men, women, and kids, will launch its new campaign titled 'Adult Crocs' featuring popular model Yuri Ebihara. This campaign aims to highlight the brand’s dedication to embracing the unique styles of everyday adults, supporting them in their daily lives.

This spring, Crocs will introduce 'Adult Crocs,' a line that combines simple yet sophisticated designs with ultimate comfort. Two standout items that will be released in early April are the 'Saturday Enamel Buckle Sandal' and the 'Classic Crafted Vegan Suede Clog,' both tailored perfectly for adult fashion. These items offer versatile styles suitable for both casual and formal occasions, showcasing a fresh take on adult footwear.

The campaign is enriched by the involvement of Yuri Ebihara, a fashion icon of her generation. Through her relatable charm and love for expressing herself authentically, Yuri embodies the essence of 'Adult Crocs,' communicating the brand’s commitment to fashionable and comfortable options for adults.

Styling for Two Life Scenes with 'Adult Crocs'

The 'Adult Crocs' campaign will present two distinct settings reflecting the everyday life of adults, showcasing how the footwear enhances both casual and refined looks. The campaign includes visuals that transition smoothly from a park setting to an office environment, allowing consumers to visualize the potential of 'Adult Crocs' in their daily wardrobes.

In the park visual, Yuri is seen wearing a striped t-shirt paired with a cheerful yellow skirt. During her weekends spent with children, she opts for the 'Saturday Enamel Buckle Sandal,' ensuring comfort while engaging in various activities. The attention to detail in crafting these looks conveys the brand's message: comfortable and stylish footwear can indeed complement a busy lifestyle, making it ideal for everything from active play to relaxed family picnics.

Featured Items in the Campaign

1. Saturday Enamel Buckle Sandal
- Color: Frappe
- Sizes: 21cm - 27cm
- Price: 7,150 JPY (tax included)
- Launch Date: Available starting April 1, 2026

2. Classic Crafted Vegan Suede Clog
- Color: Black
- Sizes: 22cm - 31cm
- Price: 9,350 JPY (tax included)

Availability of Campaign Items

The 'Adult Crocs' styles will be available at various locations including:

• - Crocs Online Store: https://www.crocs.co.jp/
• - Crocs Direct Retail Stores
• - Crocs Outlet Stores
• - Crocs Partner Stores
• - Additional Crocs Retail Locations

A special pop-up event will occur from April 3 to April 20, 2026, in select stores such as:

• - ACE Shoes at Parco Ueno
• - ACE Shoes at Mosaic Mall Kohoku
• - ACE Shoes at Tama Plaza Terrace Gate Plaza
• - ACE Shoes at Kanazawa Hyakubangai Rinto
• - ACE Shoes at Fukuoka Parco
• - ACE Shoes at Yume Town Saga
• - ACE Shoes at Amu Plaza Oita

About Yuri Ebihara

Yuri Ebihara, widely known as 'Ebi-chan,' is a leading Japanese model who has made her mark in the fashion industry. Having served as a dedicated model for various fashion magazines, she now graces the cover of 'STORY' and appears in numerous media outlets. You can follow her fashion journeys on Instagram here.

About Crocs

Crocs, Inc. (NASDAQ: CROX) stands as a global leader in casual footwear for women, men, and children, recognized for both comfort and style. Their product lines include the Crocs and HEYDUDE brands, with sales spanning over 85 countries through both wholesale and direct-to-consumer channels. For more company details, visit investors.crocs.com. Explore their products on www.crocs.co.jp or www.heydude.com, and follow them on Instagram and X at @crocsjp and @heydude respectively.