#United States #Washington, D.C. #Hair Care #Sally Beauty #Soapbox

Soapbox Launches New Hair Care Line

Soapbox, known for its commitment to accessible beauty with a purpose, has recently unveiled a striking hair care collection exclusively available at Sally Beauty stores nationwide and online. This innovative lineup consists of alcohol-free hair fragrance finishing mists, a heat protectant spray, and a daily moisture wash collection, all designed with a focus on hair health and inclusivity.

A New Approach to Hair Care

The Alcohol-Free Hair Fragrance Finishing Mists ($16.99) provide a fresh and long-lasting scent without the damaging effects of traditional hair perfumes. Unlike conventional products that contain drying alcohols, these mists use a lightweight formula that enhances shine, smooths flyaways, and protects against UV damage, making them suitable for a wide range of hair types and textures.

This finishing mist collection is available in four unique scents, each inspired by the countries represented by Soapbox’s Global Soap donation partners. The fragrances include:

• - Vanilla Sandalwood: A warm, cozy, and creamy scent.
• - Jasmine Pistachio: A blend of soft floral notes and nutty sweetness.
• - Lychee Hibiscus: A bright, juicy fruit fragrance combined with floral accents.
• - Vetiver Amber: A woody aroma with warm amber undertones.

Accompanying this fragrance line is the Blowout Brilliance Heat Protectant ($10.99), formulated to protect hair from heat up to 450 degrees Fahrenheit. This silicone-free styling spray promotes visible shine and voluminous locks while utilizing Glossyliance® to create a mirror-like finish, along with protein-rich barley and quinoa extracts for added strength.

The Moisture Wash Collection consists of a shampoo and conditioner infused with a skincare-inspired Hyaluronic Complex, designed to cleanse gently while providing hydration and softness. These products establish a moisture shield that locks in hydration, ensuring hair remains smooth, manageable, and free from buildup.

Commitment to Hair Health

David Simnick, CEO and co-founder of Soapbox, emphasizes that this new collection aims to provide consumers with options that do not compromise hair health for fragrance. He states, “By eliminating drying alcohols, we’re setting an example and rethinking the category with an inclusive, hair-healthy formula that delivers beautiful scent, shine, and styling benefits.”

Becky Hall, VP of Merchandising at Sally Beauty, highlights the significance of this partnership, noting, “Sally Beauty is proud to expand our assortment with Soapbox to meet consumer demand for hair-healthy, salon-quality innovations across every hair type and texture.” This strong focus on quality and inclusivity aligns well with the evolving demands of hair care consumers who increasingly prioritize ingredient safety and health.

Accessibility and Availability

The entire collection mirrors Soapbox's ongoing commitment to creating hair care products that not only perform but also promote healthy hair. These items are available for purchase at all Sally Beauty locations across the country and through SallyBeauty.com, offering consumers a choice of salon-quality options without compromising hair health.

About Soapbox

Founded in Washington, D.C., Soapbox is dedicated to producing high-performing personal care products across hair, body, and hand care sectors. Each purchase contributes to the company’s mission of donating a bar of soap to someone in need—over 60 million bars have been distributed to date. Soapbox continues to embody its ethos of beauty with purpose, reinforcing its commitment to make meaningful impacts within communities.

For more information and to explore the full range of products, visit Soapbox’s website.

About Sally Beauty Holdings, Inc.

Sally Beauty operates as a leader in the professional beauty supply market, offering a vast array of hair care, color, and styling products through its Sally Beauty and Beauty Systems Group brands. The company remains committed to providing top-quality products from trusted professional lines, ensuring that consumers can achieve salon-like results from the comfort of their homes.