#Japan #Tokyo #Tamura Koma #tAAAm #CHALLENGE

Overview of the 'CHALLENGE' Exhibition

Tamura Koma Co., Ltd., with headquarters in Osaka and Tokyo, recently held its Spring/Summer 2026 material and apparel exhibition titled 'CHALLENGE' at its Tokyo showroom from August 27 to 29, 2025. This event marks the fourth iteration of an exhibition organized biannually by its sales department, primarily focusing on women's fashion.

Theme of the Exhibition

The central theme for this exhibition, 'CHALLENGE', reflects a spirit of personal growth and innovative thinking. It encourages engaging in challenges, whether from everyday experiences or pushing personal limits. Some of the profound ideas encapsulated in the theme included:

• - Embracing Daily Challenges: Recognizing the beauty in small challenges that contribute to growth.
• - Pushing Boundaries: Taking steps to expand one's own limits and redefine possibilities.
• - Building a New Community: Fostering connections that are calming and nurturing.
• - Connecting with Nature: Highlighting the importance of reconnecting with natural environments and oneself.

Furthermore, the exhibition celebrated a mix of traditional and avant-garde influences, encompassing the merger of old and new styles, simplicity with sophistication, and nature intertwined with technology. It also addressed broader social concerns, emphasizing the need for creativity in fashion to tackle environmental and societal issues.

Exhibition Features

The exhibition was spearheaded by sales representatives who maintain close relationships with customers, ensuring the showcasing of products aligns with their preferences. With nine distinct booths, a variety of products were highlighted:

• - REAL DAILY WARDROBE
• - BASIC NEUTRAL TRENDS
• - MODERN OFFICE WORKER
• - PRECIOUS FEMININE NOSTALGIA
• - FUNCTIONAL & SUSTAINABLE
• - KNIT CUT & SEWN
• - ITALIAN DESIGN COMPANY
• - EUROPEAN TEXTILES
• - INDIA PRODUCTS

The exhibition also presented accessories such as bags, umbrellas, and pouches, enhancing the lifestyle product offerings showcased. However, a standout feature was the apparel section, which introduced the original functional materials of Tamura Koma. One popular item was the design parachute pants made from sheer-resistant material, part of their functional material brand 'tAAAm.' This innovative garment garnered significant attention.

Future Directions

Looking ahead, Tamura Koma remains committed to understanding and responding to customer and societal needs. The company plans to continue presenting high-quality lifestyle products and apparel. The anticipation for the next exhibition is already building, and the team looks forward to welcoming visitors again.

Company Information

• - Company Name: Tamura Koma Co., Ltd.
• - Headquarters:

- Osaka: 3-3-9 Azuchi-machi, Chuo-ku, Osaka 541-0052
- Tokyo: 1-3-10 Jingu-mae, Shibuya-ku, Tokyo 150-0001

• - Contact Information:

- Osaka: 06-6268-7000
- Tokyo: 03-5771-1700

• - Capital: 1.24 billion JPY
• - Business Description: Specializing in textiles, apparel, accessories, bedding, and building materials.
• - Website: Tamura Koma

For inquiries regarding this event, please contact:

• - Person in Charge: Asakura, Management Planning Department, Tamura Koma Co., Ltd.
• - Email: [email protected]