OxyChem Celebrates 75 Years of PELADOW Ice Melter Innovation and Responsibility

Celebrating 75 Years of PELADOW: A Legacy of Safe and Efficient Ice Melting

OxyChem proudly marks 75 years of PELADOW Premier Snow & Ice Melter, a product that has redefined efficiency in ice melting since its launch in 1950. Known for its ability to dissolve snow and ice at temperatures as low as -25°F (-32°C), PELADOW stands out by working up to three times faster than many competitors, ensuring safe and accessible walkways, driveways, and parking lots. In this article, we delve into the impressive journey of PELADOW, its commitment to responsible melting, and its impact on the environment.

The Birth of PELADOW

The journey began back in 1950 when OxyChem introduced PELADOW calcium chloride to the market. Initially distributed in bulk, PELADOW was available in various industrial packaging sizes, ensuring a steady supply for sidewalk deicing needs. Over the decades, it evolved its marketing strategies, expanding its packaging options to include consumer-friendly formats and introducing innovative promotional materials, such as the whimsical “pelapal” character that resonated well with customers.

A Commitment to Environmental Responsibility

In 2022, PELADOW strengthened its commitment to the environment by launching the “Melt Responsibly” campaign. This initiative emphasizes the use of PELADOW over magnesium chloride, promoting efficiency as it requires only 30 lbs. to effectively cover a 1,000 sq. ft. area—a significant reduction compared to the 50 lbs. of magnesium chloride typically required. This move assists contractors and facility managers in reducing costs while maximizing storage and minimizing transportation expenses. The campaign underscores OxyChem’s pledge to limit chloride impact on the environment, a critical consideration in today’s eco-focused marketplace.

Rose Waypa, Technical Services Specialist at OxyChem, underscores this by stating, “When using PELADOW, less is more,” highlighting that users can achieve optimal melting with fewer materials, ultimately creating less environmental waste.

Innovative Packaging and Accessibility

Through the years, the packaging of PELADOW has undergone necessary transformations to meet consumer needs. Currently, it is available in various convenient formats, including 30 lb. plastic bags, 50 lb. pails, and 2200 lb. bulk options, all readily available for shipping from OxyChem's manufacturing facilities. The ongoing redesign of packaging graphics aligns with the modern branding strategy, enhancing product visibility and consumer engagement.

PELADOW's Impact on Ice Management

The core feature of PELADOW is its unique round shape, which accelerates the breaking of bonds with pavement, allowing for easier removal of ice and snow. As communities continue to face harsher winters, the demand for reliable and efficient ice melt products has surged. PELADOW's superior performance has made it the product of choice among maintenance professionals, property managers, and contractors aiming to ensure pedestrian safety during severe weather conditions.

Looking Ahead: PELADOW's Future

As PELADOW commemorates its 75th anniversary, the company remains dedicated to innovating its products and educating users about responsible deicing practices. By promoting efficient usage and producing environmentally conscious products, OxyChem reinforces its position as a leader in the commercial deicing industry. Today, more than ever, the emphasis on sustainability and efficiency is paramount, and PELADOW stands at the forefront.

In conclusion, as OxyChem celebrates a legacy of trust and innovation with PELADOW, it invites users to join in the mission to “Melt Responsibly.” To explore more about PELADOW and its offerings, visit www.MeltResponsibly.com for further insights and product availability.