PulsePoint Partners with Flora Health to Enhance EHR Engagement for Healthcare Professionals

Transforming Healthcare Marketing through Partnership

PulsePoint, a leading technology firm focused on innovating healthcare marketing, has announced a strategic alliance with Flora Health, a pioneering healthcare technology company. This collaboration is set to enhance the way healthcare professionals (HCPs) engage with electronic health records (EHRs) as part of standard clinical workflows.

Strategic Significance of the Partnership

This partnership establishes PulsePoint as the sole Demand-Side Platform (DSP) with access to programmatic EHR inventory through Flora Health’s expansive health system network. The integration combines the cutting-edge capabilities of Flora Health with PulsePoint's extensive EHR scaling, fostering a seamless engagement environment within clinical settings. The primary aim is to facilitate meaningful interactions at crucial decision-making junctures in the healthcare process—right where they happen.

Keith Matt, Group Vice President of Sales at PulsePoint, emphasizes the critical nature of this partnership: “This strategic collaboration unlocks scalable access to EHR programmatic inventory. It allows our pharmaceutical partners to harmoniously orchestrate programmatic EHR strategies alongside other channels within a unified platform.” This integration is designed to address a significant gap in omnichannel marketing for healthcare professionals, merging various marketing efforts for efficient reach.

Benefits for Brands

The collaboration enables brands to engage significantly with HCPs during essential clinical moments when they are interacting with EHR software. HCPs typically spend four to five hours daily within these platforms, providing a critical avenue for brand messaging. With the new capabilities, brands can engage prescribers while they update care plans, review patient charts, or initiate treatments—transforming how brands connect with healthcare practitioners.

Moreover, this partnership facilitates enhanced consistency and performance across EHR media access for PulsePoint partners. By leveraging Flora Health's innovative solutions, brands are empowered to implement high-precision targeting strategies directly within the clinical workflows, resulting in more comprehensive and fruitful outreach.

Streamlined Campaign Management at Scale

One of the distinctive features of this partnership is the promise of omnichannel campaign management integrated into a single platform. This ensures that EHR inventory, previously isolated within point-of-care silos or reliant on non-coordinated managed services, can be activated programmatically alongside broader healthcare marketing strategies. Companies can now utilize audience targeting tools, frequency capping, performance measurement, and reporting functionalities from within the PulsePoint DSP to develop a cohesive EHR strategy.

Russell Grimaldi, Chief Commercial Officer at Flora Health, asserts the importance of this integration for life sciences brands: “Flora Health enables brands to engage directly within clinical workflows at decisive moments, ultimately enhancing clinician experiences and patient outcomes.”

Importance of Measurement and Compliance

With the innovative clinical signal-based delivery mechanism, this collaboration enhances transparency and trust in performance measurements. PulsePoint’s EHR placements are designed to drive high relevance while ensuring compliance and offering comprehensive analytical reporting. This approach supports the evolution of performance-based campaigns targeted at HCPs, leading to measurable successes and improved healthcare marketing outcomes.

Conclusion

In conclusion, the partnership between PulsePoint and Flora Health is a significant step forward in transforming healthcare marketing strategies. By enabling seamless programmatic access to EHR systems while maintaining compliance and performance standards, the collaboration positions brands to maximize their potential within the intricate healthcare landscape. For healthcare professionals, this means enhanced engagement opportunities, and for brands, a robust platform enabling optimized interactions at vital healthcare decision-making points.

With both companies committed to driving innovation within the healthcare sector, this partnership represents a promising avenue for fostering improved healthcare strategies and outcomes.