Society Awards Announces Comprehensive Rebrand Ahead of 20th Anniversary in Luxury Awards
Society Awards Unveils Exciting New Brand Identity
As Society Awards nears its 20th anniversary in 2027, the renowned company has revealed a bold new brand identity and digital experience. Established as pioneers of the luxury awards sector, Society Awards is redefining how luxury recognition should look and feel. This transformation is the result of collaboration with two creative titans: Pentagram's Paula Scher and luxury designer Ming Lam.
A Fresh Visual Language
This project transcends the mere update of a logo or website; it seeks to reshape the entire landscape of luxury awards. Society Awards was born nearly two decades ago with a vision—what should the world of luxury awards embody when such a category did not exist? The company looked beyond the typical awards industry for inspiration, encompassing the elegance of haute horology, the precision of exotic automotive design, and the timeless allure of fine jewelry. Each of these domains illustrates craftsmanship, beauty, and the profound meaning associated with such esteemed objects.
“We had to establish what a luxury award truly means and cultivate the environment around it,” states David Moritz, founder and CEO of Society Awards.
Topics Entertainment & Media）
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