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Parasol Co.'s Clear+Dry® Diaper Pants: A Standout Award Winner

Parasol Co., a brand founded by mothers focusing on modern diapering solutions, has made headlines recently by winning the Good Housekeeping 2025 Parenting Award for its innovative Clear+Dry® Natural Disposable Diaper Pants. Renowned for its dedication to thoughtful design and skin protection through its unique RashShield®, Parasol continues to impress parents and caregivers alike.

An Award Worth Celebrating

On August 14, 2025, Parasol Co. proudly shared the news that their Clear+Dry® Diaper Pants were recognized in the "Best for Toddlers" category of Good Housekeeping's coveted awards. Parents have overwhelmingly praised these diaper pants for their comfort and effectiveness, with testimonials highlighting how well they fit and protect sensitive skin.

One parent notably shared feedback from their toddler, who described the pants as "soft and comfy." Another parent added, "These diaper pants are amazing! They're super soft and easy to pull up and down for potty training, and we've had no leaks or rashes. They're really stretchy and fit well."

Innovative Design with a Purpose

Designed with input from parents, the Clear+Dry® Diaper Pants are the only ones boasting RashShield® protection, which helps prevent diaper rash before it starts. The innovative Active 360° Comfort Wrap™ ensures an all-around stretch that fits active toddlers, alongside offering overnight leak protection. This feature maintains breathable and hypoallergenic softness, making it perfect for everyday use.

Parasol's commitment to eco-consciousness is evident with diaper pants free from chlorine, alcohol, fragrances, parabens, phthalates, and heavy metals, thus providing a safer and more sustainable option for sensitive skin. These diaper pants are available in over 900 Target locations and on Target.com.

A Commitment to Sustainability

Jessica Hung, CEO and Co-Founder of Parasol, remarked, “This recognition means more to me than any title ever could. As a mother, I’ve faced the same concerns—wanting products that genuinely protect and care for my baby’s skin.” This sentiment reflects Parasol's commitment to thoughtful product creation, ensuring every ingredient and design decision is made with parental love and intention.

Both Target Clean and Target Zero certifications verify the safety and sustainability of Parasol Diaper Pants, which feature an absorbent core that reduces wood pulp usage and carbon emissions without compromising performance. Additionally, the packaging is made from 100% post-consumer recycled cardboard and 30% PCR bags, further showcasing the brand's commitment to safeguarding the environment.

Rigorous Testing and Evaluations

The Good Housekeeping Institute’s annual awards process involves extensive testing conducted by product analysts, scientists, and parenting editors. Months are spent evaluating numerous products designed for children and caregivers. After detailed assessments, products undergo hands-on testing in the GH Institute Labs, where durability, safety, and performance are rated. Additionally, over 300 real-life parents provide feedback on their experiences with the products, ensuring a comprehensive evaluation.

The judges look for quality, value, innovation, and ease of use when determining the winners. Thus, being recognized by such a prestigious institution validates Parasol Co.'s dedication to producing high-performing baby products focused on protecting sensitive skin and simplifying daily parenting tasks.

A Bright Future for Parasol Co.

This prestigious award marks a significant milestone for Parasol Co. By continually innovating in the baby product space, the brand reinforces its dedication to creating clean, effective essentials for modern parenting. Parasol Co. is not just about providing diapers; it aims to push the boundaries of what's possible in diaper design, all while considering the wellbeing of our environmental future.

About Parasol Co.: Known for advancements in diaper design, the company offers products like its signature RashShield® skin-protection diapers and Clear+Pure® natural baby wipes. Available through various platforms including parasolco.com, Target, Amazon, and Macy's, Parasol is committed to creating thoughtful solutions for today's families.