#Japan #Tokyo #Digital Hollywood #Neuromarketing #Takayuki Endo

Unlocking Consumer Desires with NeuroMarketing

On April 17, 2026, Digital Hollywood University (DHU) will host a public lecture titled "NeuroMarketing: Business Strategies Connecting the Science Behind Consumer 'Wants' to Actions". This event aims to explore the intriguing intersection of neuroscience and consumer behavior, bringing together insights that can transform marketing practices. The renowned NeuroMarketing trainer, Takayuki Endo, will lead this fascinating session, drawing from extensive research and his own expertise in the field.

About Digital Hollywood University

Established in April 2005 in Tokyo's Akihabara, Digital Hollywood University is a private institution recognized by Japan's Ministry of Education. The university offers a comprehensive curriculum that includes a four-year Digital Communication program and a specialized graduate program in Digital Content Studies. With a commitment to equipping students with the skills needed to thrive in an uncertain future, DHU focuses on merging creative disciplines such as design and programming with vital business strategy and communication skills.

Since 2015, DHU has been providing significant public lectures featuring industry experts discussing their fields of expertise. The public is welcome to attend these sessions, making them a vital resource for both students and the general public interested in modern digital trends and practices.

Previous Public Lectures

In previous lectures, attendees have engaged with topics ranging from film production insights to cyber security challenges. Notable guest speakers have included film directors and cyber security experts, each sharing their unique experiences and contributions to their respective industries.

The Upcoming Lecture Event

This public lecture promises to be equally enlightening as it delves into how neuroscience can inform marketing strategies. The session will take place at the Digital Hollywood University Surugadai Hall, conveniently located just a minute's walk from Ochanomizu Station. With a seating capacity for 150 attendees, this event is free but requires prior reservation. Attendees can secure their spot by filling out an online reservation form available on the university's website.

Meet the Guest Speaker: Takayuki Endo

Dr. Takayuki Endo is an esteemed Clinical Psychologist specializing in NeuroMarketing. Grounded in forensic clinical psychology and neuroscience, his work elucidates how decisions are made in the human brain, shifting the focus away from traditional marketing theories. Endo asserts that "people are not driven by logic but by their brains," and through his research, he has cracked the code of human decision-making.

Dr. Endo, born in 1985 in Tokyo, has an impressive academic background with degrees in psychology and a specialization in forensic psychology. His doctoral dissertation focused on biases in clinical decision-making, demonstrating the real-world implications of psychological principles. With his extensive track record that includes involvement with notable organizations such as the Miami Police Department and the FBI, Dr. Endo has made significant contributions to the field of crime psychology and addiction prevention.

In his current work, he applies the principles of NeuroMarketing to various domains, including business and education. His unique perspective focuses on creating replicable success in sales strategies, presentations, and organizational development, making him a pioneer in the practical application of neuroscience.

Join Us

Join us for this extraordinary opportunity to understand consumer behavior on a deeper level and to witness how neuroscience can pivotally shape marketing strategies. Mark your calendars for April 17, 2026, and participate in an event designed to bridge the gap between cutting-edge science and practical business applications. For more details, visit Digital Hollywood University.