Smart Fitness Innovations at the Canton Fair
As China gears up for the 15th National Games, the recent 138th Canton Fair has become a pivotal platform showcasing innovative developments in the fitness industry. These innovations illustrate the merging of technology and wellness to cater to an increasingly health-conscious populace.
Rapid Growth in Sports Exports
According to data from China Customs, the country's exports of sports goods reached an impressive $14.9 billion in the first half of 2025, marking a year-on-year increase of 1.56%. Within this booming sector, fitness equipment stands out, with treadmills and fitness machines seeing exports valued at $2.78 billion and $698 million respectively. This surge reflects a growing global market interest in smart fitness solutions that seamlessly integrate technology into everyday exercise routines.
A Fusion of Technology and Fitness Design
At the Canton Fair, the emphasis was on intelligent fitness products that transcend traditional workout gear. A standout exhibit featured a state-of-the-art treadmill adept at unifying multiple functionalities—such as running, Wi-Fi connectivity, social engagement, and high-fidelity audio—into a cohesive fitness experience. This treadmill exemplifies how technology enhances user engagement and enjoyment.
Another highlight was a professional indoor rowing machine designed to replicate the experience of outdoor rowing with remarkable accuracy. It provides critical motion data and maximizes fat-burning efficiency, features that attracted significant attention from international buyers.
Digital Transformation in Fitness
The fair also shed light on how digital ecosystems are revolutionizing contemporary fitness experiences. A notable presentation included an app developed to connect with smart devices like dumbbells, jump ropes, and steppers. This app enables users to engage in interactive, data-driven workouts that can be effortlessly woven into their daily lives, showcasing the increasing personalization of fitness routines.
Also featured were adjustable kettlebell sets equipped with patented quick-change systems for precision adjustments, appealing to fitness fans in Europe and the U.S. A competitive kettlebell designed for optimal balance and minimal deviation was revealed, ready to meet the demands of professional athletes.
Sustainability as a Priority
Sustainability and craftsmanship featured prominently at the fair, with manufacturers utilizing friction welding—common in the automotive and high-speed rail sectors—to boost durability. The exhibition included fitness equipment made from wood and steel, exemplifying a perfect blend of functionality and refined design.
As the Greater Bay Area prepares for China’s largest sporting event, the Canton Fair has reaffirmed its role as a leader in showcasing smart fitness innovations that promise a more intelligent, environmentally-friendly, and dynamic future for the global sports industry.
For more information on the Canton Fair, visit
Canton Fair Registration