Oreo and Minecraft Collaboration: A Sweet Adventure Awaits!
Oreo, the beloved biscuit brand under Mondelēz Japan, is set to debut a limited edition product in anticipation of the highly anticipated live-action film, "Minecraft: The Movie," scheduled for release on April 25, 2025. The new item, aptly named “Oreo Minecraft Vanilla Cream” will be available in supermarkets, convenience stores, and drugstores starting April 21, 2025.
This collaboration fuses the globally adored Oreo brand, established in 1912 and recognized as the leading biscuit brand worldwide, with Minecraft, the immensely popular video game that has enchanted players of all ages since its inception in 2009. The recent records show that the game has surpassed an incredible 300 million copies sold by 2023, confirming its status as a cultural phenomenon.
The limited edition Oreo features a special packaging design showcasing iconic characters from Minecraft, including the ever-popular Creeper. There are seven different designs available, making it a must-have for any Minecraft enthusiast. Each packaging will be a delightful surprise, as the designs are randomly assembled—perfect for collectors!
In addition to the cookies, fans can enjoy exciting bonuses with their purchase. Customers who buy at least one Oreo pack will gain access to a special augmented reality (AR) game and a downloadable original wallpaper upon completing the game. This offers not just a treat for the taste buds but also an interactive experience that dives into the “blocky world” of Minecraft.
Dive into the Experience with Oreo
To partake in the AR game, simply follow these steps after purchasing your new Oreo cookies:
1.
Scan the QR Code: Start by scanning the QR code found on the individual packaging with your smartphone or tablet to access the special campaign page.
2.
Bite the Oreo: Take a bite of your Oreo cookie to transform it into a cube shape. This will enable you to immerse yourself in the world of Minecraft, where everything is square!
3.
Enjoy the AR Adventure: Engage in the AR experience, exploring “Steve's Hideout,” where players need to locate four hidden items.
4.
Claim Your Reward: Upon discovering all four items, download the limited edition wallpaper featuring designs from the Oreo x Minecraft collaboration.
This exciting campaign runs from April 21 until July 21, 2025, giving fans plenty of time to join in on the fun. However, be sure to take advantage of this unique offering during the timeframe, as it will not be available afterward.
Conclusion
This collaboration promises to capture the spirit of fun and creativity that both brands are known for, allowing fans to enjoy their beloved Oreo cookies while exploring a virtual adventure within the iconic Minecraft realm. Don't miss out on the chance to indulge in these special cookies and join the quest in the Minecraft universe!
For more details on the Oreo cookies or general inquiries, consumers can reach out through Mondelēz Japan’s customer service hotline.
Oreo Brand Site
Note: Please ensure you have a smartphone or tablet to access the AR game and download the wallpaper. Carrier charges may apply. Enjoy responsibly!