A Stylish Collaboration: Vivrelle and Morgan Stewart McGraw's Renggli Unite for NY Fashion Week Pop-Up
A Stylish Collaboration: Vivrelle and Renggli at New York Fashion Week
As New York Fashion Week approaches, one of the most anticipated events is the pop-up collaboration between Vivrelle, a unique membership club specializing in shared access to luxurious designer handbags and jewelry, and Morgan Stewart McGraw’s fashion brand, Renggli. This exciting partnership not only celebrates Renggli’s third anniversary but also transforms the perception of fashion accessibility and luxury consumption.
Running from September 10 to 13, 2026, the pop-up event will be hosted at 76 Wooster Street, SoHo, the heart of New York’s vibrant fashion scene. This marks Renggli's first-ever foray into pop-up retail.
Unveiling a New Era of Fashion
The strategic collaboration between Vivrelle and Renggli symbolizes a significant evolution in the way luxury fashion is experienced and enjoyed. Vivrelle has made a name for itself by transforming access to fashion through its innovative membership model, which enables members to borrow or purchase coveted items without the constraints usually associated with luxury retail.
Morgan Stewart McGraw, the founder and creative force behind Renggli, describes this event as a natural continuation of her relationship with Vivrelle. Having been an early investor and supporter of the club, McGraw’s vision aligns seamlessly with Vivrelle's commitment to redefining luxury as accessible and integrated into everyday life.
Blake Geffen, CEO and Co-Founder of Vivrelle, reflects on this collaboration: “Morgan has been part of Vivrelle's journey from early on, so bringing our brands together during New York Fashion Week feels like such a natural, full-circle moment. We've always shared a point of view on luxury that feels elevated but still fits into everyday life.” Indeed, this pop-up promises to deliver a fresh perspective on luxury shopping.
Experience the New Fall Collection
At this pop-up, fashion enthusiasts are invited to explore Renggli’s new Fall Collection, which showcases high-quality knitwear pieces and signature silhouettes such as the Cashmere Donegal Polo, Silk Cashmere V-Neck Sweater, and Trench Coat. Additionally, attendees can browse Vivrelle’s carefully curated selection of designer handbags and jewelry personalities, adding an element of personalized luxury to their shopping experience.
Morgan Stewart McGraw has crafted the space to reflect an inviting fall wardrobe, complete with Renggli’s latest pieces and exclusive accessories from Vivrelle. “I wanted this space to feel like the ultimate fall closet,