Carnival Cruise Line Launches 'Carnival Rewards™' in 2026
In an exciting development for cruise enthusiasts, Carnival Cruise Line has announced that it will introduce a groundbreaking loyalty program known as
Carnival Rewards™, set to launch in June 2026. This initiative marks a significant transformation compared to its current program, the Very Important Fun Person (VIFP)™ program. Customers will have ample time to familiarize themselves with this new system while still earning points through the existing VIFP program.
Introduction of the New Loyalty Program
This new loyalty system will introduce a point-based structure, offering personalized advantages and novel ways to earn membership. Unlike the existing model, which primarily focuses on the number of nights cruised,
Carnival Rewards™ allows customers to earn points through various expenditures including cruise fares and onboard activities, thereby broadening the scope for earning rewards.
Dual Earning Structure
One of the most notable features of
Carnival Rewards™ is its dual earning structure. Customers will gain both Carnival Rewards points, which can be redeemed for a range of Carnival services, and membership stars that will determine their membership level. This innovative approach places more emphasis on overall spending, including a tie-in with the new co-branded MasterCard credit card from Barclays, designed to accelerate points earning.
Enhanced Customer Control
With Carnival Rewards, guests will gain more control over their rewards and membership, benefiting from a structured tier system consisting of four membership levels: Red, Gold, Platinum, and Diamond. Membership is valid for two years, with a provision to retain it for an additional two-year period, which should encourage loyalty among customers.
What to Expect After Launch
As part of the transition to
Carnival Rewards™, existing members will retain their current status in the VIFP program, which will serve as the entry point into the new system for two years, until May 31, 2028. Diamond members, in particular, will enjoy an extended retention period until May 31, 2032. This design aims to honor existing loyalty while providing a smoother transition to the new rewards system.
Once the program is officially launched, existing credit card holders will have their Fun Points converted into Carnival Rewards points, facilitating a seamless transition. Anyone interested in learning more about the
Carnival Rewards™ program can visit
carnivalrewards.com for the latest updates.
Conclusion
Carnival Cruise Line’s commitment to enhancing customer loyalty through
Carnival Rewards™ signals a promising future for cruising and customer engagement. This innovative loyalty program not only caters to seasoned cruisers but also opens new avenues for more casual travelers to engage with the brand, ultimately reinforcing Carnival Cruise Line’s position as a leader in the cruise industry.
For those new to cruising or considering a vacation at sea, it's an ideal time to join Carnival's growing community and take advantage of the rewards that await with the launch of
Carnival Rewards™ in 2026. Enjoy the journey as Carnival continues to establish wonderful experiences both onboard and during shore excursions, turning every cruise into a memorable adventure.