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Chloé Atelier des Fleurs: A New Era for Cedar Fragrance

Chloé, a brand synonymous with elegance and bold femininity, unveils its latest masterpiece: the Cedar Eau de Parfum Intense from the Atelier des Fleurs collection. This new interpretation of the original Cedar fragrance, crafted by renowned perfumers Quentin Bisch and Louise Turner, introduces a more profound and empowered representation of cedarwood, further embodying the pioneering spirit of Chloé's founder, Gaby Aghion.

The Essence of Cedar Reimagined

Launched back in 2019, the original Cedar Eau de Parfum showcased a bouquet of cedar, vetiver, and sandalwood, lovingly capturing a brilliant, translucent essence that became a hallmark of the Atelier des Fleurs collection. With the introduction of the Cedar Eau de Parfum Intense, it is clear that this beloved aroma has evolved into something grander.

Quentin Bisch’s original concept has now been expanded by Louise Turner, resulting in a fragrance that significantly amplifies its woody notes. This collaboration brings forth a multi-dimensional scent profile that beautifully encapsulates confidence, intuition, and the free-spirited essence of contemporary femininity.

A Symphony of Natural Beauty

The Cedar Eau de Parfum Intense opens with sparkling top notes of bergamot and cardamom, creating an invigorating introduction that captivates the senses. As the fragrance unfolds, a deep, rich aroma reminiscent of fallen leaves evolves, revealing the signature Chloé rose at its heart. This floral note harmonizes with Chypre, where the lavish rose petals take on a leather-like richness that enhances the depth of the fragrance.

Further enriching this olfactory experience are three carefully selected varieties of wood: the smoky essence of Chinese cedar, the mineral qualities of Indian sandalwood vetiver, and the creamy softness of Australian sandalwood. These notes layer together, creating a light, uplifting movement that perfectly captures the fragrance’s essence. The result is a powerful and sophisticated finish, offering a lasting impression that resonates with refined femininity.

Availability and Pricing

The Cedar Eau de Parfum Intense will be available in two sizes: 50ml for 21,560 yen and 100ml for 41,030 yen, both inclusive of tax. Launching on October 15, 2025, it can be found across Chloé boutiques and at the Isetan Shinjuku store’s fragrance section. Please note that availability may vary by location.

The Atelier des Fleurs Collection

The Atelier des Fleurs collection was born from a creative space where well-known flowers reveal their hidden facets, capturing their most beautiful moments in fragrance form. Founded in 1952 by the innovative spirit of Gaby Aghion, Chloé draws inspiration from the intellectual and artistic movements of Paris’ Left Bank, integrating these principles deeply into their fragrance philosophy.

Just as Chloé's fashion captures the elegance of women's forms with soft silhouettes, the Atelier des Fleurs fragrances celebrate the purity and grace inherent in nature. The collection's signature pleated design is reflected in the fragrances themselves, illuminating the luminous floral essence they embody, ultimately showcasing the timeless allure of Chloé's vision.