KT&G Strengthens Core Competitiveness to Rise Among Global Leaders in 2024

KT&G's Ascendancy in the Global Market



KT&G Corporation, listed on KRX under the code 033780, continues to solidify its position as a leader in the global tobacco industry. As recently announced, the company achieved an astonishing annual revenue of 5.91 trillion KRW in 2024, reflecting an impressive 0.8% increase from the previous year. Yet, it’s the 1.5% rise in operating profit that truly showcases KTG's commitment to enhancing its core competitiveness based on a global operational focus.

Record Performance and Strategic Expansion



Remarkably, KT&G's success can be attributed to a record performance in the global cigarette market, with sales volumes surging by 10.3% year-over-year, largely driven by the thriving popularity of its flagship brand, ESSE. The performance trajectory of KT&G has been particularly significant in Europe, where the company has recently expanded its influence, as well as in new markets such as Romania, Spain, Portugal, and Andorra. Revenue from these regions soared by 28% year-on-year, and the operating profit skyrocketed by 84.2%, underscoring the success of strategic quality growth initiatives.

KT&G's strategic plans for 2025 include further enhancing its core business operations globally. The firm has established a presence across 10 geographical zones, employing over 5,463 personnel worldwide. As KT&G aims to boost its European market presence, it is set to accelerate its ascent toward the premier ranks on the global stage.

Financial Outlook and Expert Predictions



Financial forecasts remain optimistic, with HSBC, a prominent international investment bank, anticipating continued strong growth in KTG’s combustible tobacco sales overseas. Their recommendation to purchase KTG stocks reflects confidence in the company's future performance amidst an expanding market. Furthermore, CLSA, a leading global investment group based in Hong Kong, has maintained a ‘outperform’ rating for KT&G, encouraging the company’s ongoing efforts to penetrate new markets and diversify its distribution channels.

Industry Leadership and Sustainability Commitment



KT&G stands as a preeminent entity within the Korean market for traditional combustible tobacco, next-generation products (NGPs), and functional health foods. A significant endorsement of KT&G’s efforts in sustainability and corporate governance is its AA MSCI ESG rating, maintained for four consecutive years. This recognition positions KT&G among the industry's ESG leaders. Additionally, the company has successfully been included in the Dow Jones Sustainability Indices (DJSI), reflecting its commitment to sustainable business practices.

International credit rating agencies recognize KT&G’s financial stability, with rating agencies SP and Moody's assigning stable ratings of A- and A3, respectively. These acknowledgments further enhance KT&G’s profile as a reliable investment and a responsible corporate citizen.

Conclusion



In summary, KT&G Corporation's accomplishments in 2024 signify not merely robust financial health but also a strategic commitment to expanding its market horizons. By bolstering its global operational focus and enhancing core competitiveness, KT&G is poised to thrive and cement its status among the world's leading tobacco companies in the years ahead. As it strategically navigates the landscape of evolving consumer preferences and market dynamics, KT&G’s trajectory continues to reflect its resilient and forward-thinking approach to business.

Topics Consumer Products & Retail)

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