Transforming Real Estate Sales with Kintone App: A Success Story
In the competitive real estate market, Tokyu Livable has recently achieved remarkable improvements by integrating an innovative sales simulator into their operations through R3 Institute's development services, branded as ‘Kimi no Mahoro for Kintone’. This transition from a complex Excel-based system to a user-friendly Kintone application has significantly streamlined their processes, resulting in a near doubling of sales request submissions and an impressive tally of over 200 estimations conducted.
The unique 'Sales Guarantee' service offered by Tokyu Livable is designed to allow clients to proceed with property exchanges confidently, ensuring that if the property does not sell within a specified period, Tokyu Livable will purchase it at a guaranteed price. While this service is a cornerstone for differentiating themselves from competitors, there had been stagnation in the number of processing requests coming from sales representatives, which prompted the need for strategic improvement.
The drop in requests stemmed from two main issues:
1. Complex Approval Flow: Sales reps were using Excel to create detailed reports to submit to the sales promotion department, which often took about five days for approval.
2. Inaccurate Simulation Estimates: The calculations within the Excel documents frequently diverged by more than ten percent from actual market prices, causing sales representatives to distrust the estimations.
These challenges highlighted the necessity for a faster, more reliable method to enable sales representatives to swiftly determine if they could recommend the sales guarantee to potential clients.
To address these challenges, R3 Institute developed the ‘Simplified Sales Guarantee Estimator’ using Kintone, characterized by its user-friendly interface that allows for immediate estimations. The new system requires sales staff to input basic property data such as property type, appraisal price, and floor area. This single-entry solution harnesses a calculation logic that factors in multiple variables, including internal standards and estimated renovation costs, providing estimates that are significantly closer to actual market values. Additionally, if a sales rep wishes to proceed with a request post-estimation, the app can immediately generate a PDF report of the necessary paperwork.
The enhancement of estimation accuracy involved a thorough dissection of the existing Excel formulas to identify the discrepancies between the estimates and the actual market prices. This deep dive into the underlying logic allowed for precise improvements and was complemented by a detailed re-evaluation of post-estimation operational flows.
With the introduction of the simulator, several notable achievements have emerged:
Sales promotion department personnel reported a dramatic decrease in input errors since the application's transition, with automated features ensuring correct dates and speeds up processing times. One team member remarked, ‘Even though the request volume has surged to approximately twice the previous levels, the workload hasn’t felt any heavier.’
Overall, feedback from Tokyu Livable about the development partnership with R3 Institute described it as a ‘crucial improvement hub’, where consultants willingly explore possibilities and offer enriched proposals beyond the basic requirements. The detailed experiences of the team behind these changes can be further explored in the full interview and case study available on R3's website.
‘Kimi no Mahoro for Kintone’ is not merely a system development service; it represents a commitment by R3 Institute to collaborate closely with clients to enhance their business processes. The service encompasses everything from workflow organization to Kintone application design and long-term operational support, ensuring that improvements take root effectively. For those facing operational challenges, R3 offers free consultations to guide you in identifying potential enhancements tailored to your specific needs. Find out more about their offerings and the vision behind their services on their official website.
As demonstrated, the integration of Kintone into Tokyu Livable's sales processes has marked a significant step toward operational excellence, addressing complex challenges and turning them into a streamlined, efficient system that leverages technological advancements to foster business growth.
To learn more about R3 Institute and their innovative approach, visit their corporate website.
Background and Challenges
The unique 'Sales Guarantee' service offered by Tokyu Livable is designed to allow clients to proceed with property exchanges confidently, ensuring that if the property does not sell within a specified period, Tokyu Livable will purchase it at a guaranteed price. While this service is a cornerstone for differentiating themselves from competitors, there had been stagnation in the number of processing requests coming from sales representatives, which prompted the need for strategic improvement.
The drop in requests stemmed from two main issues:
1. Complex Approval Flow: Sales reps were using Excel to create detailed reports to submit to the sales promotion department, which often took about five days for approval.
2. Inaccurate Simulation Estimates: The calculations within the Excel documents frequently diverged by more than ten percent from actual market prices, causing sales representatives to distrust the estimations.
These challenges highlighted the necessity for a faster, more reliable method to enable sales representatives to swiftly determine if they could recommend the sales guarantee to potential clients.
Development of the 'Simplified Sales Guarantee Estimator'
To address these challenges, R3 Institute developed the ‘Simplified Sales Guarantee Estimator’ using Kintone, characterized by its user-friendly interface that allows for immediate estimations. The new system requires sales staff to input basic property data such as property type, appraisal price, and floor area. This single-entry solution harnesses a calculation logic that factors in multiple variables, including internal standards and estimated renovation costs, providing estimates that are significantly closer to actual market values. Additionally, if a sales rep wishes to proceed with a request post-estimation, the app can immediately generate a PDF report of the necessary paperwork.
The enhancement of estimation accuracy involved a thorough dissection of the existing Excel formulas to identify the discrepancies between the estimates and the actual market prices. This deep dive into the underlying logic allowed for precise improvements and was complemented by a detailed re-evaluation of post-estimation operational flows.
Achievements Through Integration
With the introduction of the simulator, several notable achievements have emerged:
- - Increase in sales request submissions: From 59 requests prior to implementation to 93 in the first half post-implementation, with projections forecasting 110 requests, marking a near doubling of new inquiries.
- - Over 200 sales guarantee estimations generated, up from none before the new system was put in place.
- - The workload for the sales promotion department has not increased despite the rise in requests.
Sales promotion department personnel reported a dramatic decrease in input errors since the application's transition, with automated features ensuring correct dates and speeds up processing times. One team member remarked, ‘Even though the request volume has surged to approximately twice the previous levels, the workload hasn’t felt any heavier.’
Overall, feedback from Tokyu Livable about the development partnership with R3 Institute described it as a ‘crucial improvement hub’, where consultants willingly explore possibilities and offer enriched proposals beyond the basic requirements. The detailed experiences of the team behind these changes can be further explored in the full interview and case study available on R3's website.
About 'Kimi no Mahoro for Kintone'
‘Kimi no Mahoro for Kintone’ is not merely a system development service; it represents a commitment by R3 Institute to collaborate closely with clients to enhance their business processes. The service encompasses everything from workflow organization to Kintone application design and long-term operational support, ensuring that improvements take root effectively. For those facing operational challenges, R3 offers free consultations to guide you in identifying potential enhancements tailored to your specific needs. Find out more about their offerings and the vision behind their services on their official website.
Conclusion
As demonstrated, the integration of Kintone into Tokyu Livable's sales processes has marked a significant step toward operational excellence, addressing complex challenges and turning them into a streamlined, efficient system that leverages technological advancements to foster business growth.
To learn more about R3 Institute and their innovative approach, visit their corporate website.
Topics Business Technology）
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