Frozen Chocolate Banana
2025-04-21 04:40:51

Introducing the Highly Anticipated Frozen Chocolate Banana from FamilyMart Nationwide

The Launch of Frozen Chocolate Banana by FamilyMart



FamilyMart, headquartered in Minato, Tokyo, is excited to announce the nationwide launch of its Frozen Chocolate Banana, starting from April 22, 2025. This unique product is made using high-quality 'Mottainai Bananas', which are deemed imperfect but still delicious. It reflects FamilyMart's commitment to sustainability by addressing food waste.

A Sensation That Began Regionally


Previously available only in select regions, the Frozen Chocolate Banana quickly gained popularity and sold out during its test phase in June 2024. The positive response led FamilyMart to expand its reach to approximately 15,500 stores nationwide (excluding Miyazaki, Kagoshima, and Okinawa Prefectures). Customers are now encouraged to enjoy the delightful experience of biting into a frozen treat that retains the tender texture of bananas complemented by rich chocolate coating.

The Importance of Mottainai Bananas


The Frozen Chocolate Banana serves not only as a delicious snack but also as an initiative to reduce food waste. The term 'Mottainai', which expresses a sense of regret over waste, is embodied in this project involving the use of bananas that would otherwise have been discarded. These bananas are the result of an agreement with Dole's 'Mottainai Banana' project, aiming to cut down banana waste by approximately 54 tons.

FamilyMart remains dedicated to leveraging its convenience store infrastructure to provide environmentally-friendly products to customers, and this is a step in their ongoing initiative to reduce food loss.

Key Features of the Frozen Chocolate Banana


The star of the Frozen Chocolate Banana is the Highland Banana, cultivated at altitudes above 500 meters. This cultivation technique results in a banana that is not only sweet but also chewy, thanks to the larger temperature variations between day and night. As these bananas grow slowly, they store more starch, leading to their unique texture and flavor.

In late April, packaging for the Highland Bananas will feature the Dole logo, emphasizing the quality of the bananas used in this exquisite treat.

Product Details:


  • - Product Name: Frozen Chocolate Banana
  • - Price: ¥276 (tax included: ¥298)
  • - Release Date: April 22, 2025
  • - Availability: Nationwide (except for Miyazaki, Kagoshima, Okinawa)
  • - Description: This frozen treat is made from highland bananas that are deemed irregular but remain delicious. It features the rich sweetness of bananas paired with melt-in-your-mouth milk chocolate, all on a convenient stick for easy handling.

As part of the FamilyMart range, the banana options include:
  • - Highland Banana (Single) - ¥130 (tax included: ¥140)
  • - Highland Banana Pack - ¥268 (tax included: ¥289)
  • - Premium Highland Banana - ¥176 (tax included: ¥190)

A Commitment to Sustainability


FamilyMart strives to create an essential place in communities, focusing on sustainability and the reduction of food wastage. With the launch of the Frozen Chocolate Banana, they invite customers to enjoy delicious food while contributing to environmental conservation. Their motto, ‘You and FamilyMart, together,’ emphasizes their aim to connect with each customer and foster a sense of family.

For further insights on the 'Mottainai Banana' initiative and sustainability efforts, refer to FamilyMart's official pages. They continue to innovate and integrate sustainable practices into their offerings, ensuring that delicious can also be conscientious.

Products may vary by store, and images are for illustrative purposes.



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Topics Consumer Products & Retail)

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