#Japan #Tokyo #Boldright #Ginza Mitsukoshi #Platinum Mall

Turning Shopping Smart: Ginza Mitsukoshi's Digital Transformation

Ginza Mitsukoshi, a renowned shopping destination in Tokyo, has announced a remarkable upgrade to its customer experience. Starting March 1, 2025, the iconic department store will unveil its innovative digital floor map, developed with the advanced digital mapping platform, Platinum Mall, provided by Boldright Inc. This initiative aims to streamline navigation and significantly enhance customer satisfaction for shoppers from around the globe.

A Multilingual Approach for a Diverse Audience

Every day, Ginza Mitsukoshi welcomes a diverse clientele from various nationalities and age groups. In recent years, the department store has witnessed a growing demand for multilingual assistance, especially for inquiries related to its facilities, such as the Art Aquarium Museum GINZA and tax-free counters. Additionally, the two-building structure posed challenges for staff who had to provide verbal directions amidst increasing visitor traffic.

To tackle these issues head-on, Ginza Mitsukoshi has integrated the Platinum Mall digital map, which supports 11 languages. With this system, visitors can easily search for store information and navigate their way through the store using their smartphones or digital signage, thus eliminating confusion and enhancing their shopping experience.

Technology Meets Convenience: Navigating with Ease

By embracing digital solutions, Ginza Mitsukoshi elevates its service quality while allowing staff to focus on areas requiring personal interaction. This transformation caters not only to local customers but also international visitors who can independently explore the store’s offerings.

1. Natural Language Translation for Accurate Guidance

Previously, translating store names and specific terms accurately was a hurdle due to the limitations of machine translation. The integration of a translation glossary with automated translation functions now allows for more natural, context-sensitive multilingual assistance. Visitors can now leverage their smartphones to navigate the digital map effortlessly, seeking out desired stores and products without needing to consult staff.

2. Indoor Navigation Like Never Before

Spanning three basement levels to twelve above ground, Ginza Mitsukoshi's vast layout required a complex enhancement in customer navigation. The traditional paper maps and PDF resources lacked the functionality for easy zoom or detailed views, hindering effective verbal guidance from staff.

The adoption of the Platinum Mall system enables comprehensive digital mapping of the extensive store layout, including barrier-free route search features. Shoppers can now use smartphones or the digital signage system, which includes QR codes throughout the store, to identify the optimal paths to their desired destinations, making for a smoother shopping experience.

3. Smart Integration of Digital Signage

At the main entrance, known as the Lion Entrance, two digital signages displaying the floor map have been installed to assist visitors. Common inquiries about popular spots are continuously displayed, inviting shoppers to interact. By simply touching their destination on the screen, customers can generate a QR code that directs them through the navigation process on their smartphones, empowering them to move seamlessly within the store.

A Move Towards Enhanced Efficiency

With the introduction of the digital map, Ginza Mitsukoshi enhances the convenience for its diverse clientele, including international tourists, while also making strides towards automation by minimizing the need for staffed information desks. The store plans to continue its digital transformation initiatives to further improve efficiency and service quality.

Notably, the Platinum Mall digital platform is not limited to Ginza Mitsukoshi; it is also being adopted across various commercial venues, including shopping malls, stadiums, airports, and event spaces. Boldright aims to extend this digital mapping solution to broader commercial facilities to expedite the digital transformation journey across multiple sectors.

Learn More About Ginza Mitsukoshi's Digital Map

For further details about the digital floor map, visit Ginza Mitsukoshi Digital Floor Map. To discover the Platinum Mall platform, check Platinum Mall Digital Floor Map.

Conclusion

Ginza Mitsukoshi is paving the way for a smarter shopping experience. By responding to a global audience and efficiently providing information, this initiative exemplifies how luxury retail can evolve to meet the demands of modern consumers in a connected world.