#Japan #Tokyo #Christmas #FamilyMart #BE:FIRST

BE:FIRST as Christmas Ambassador

FamilyMart, a popular convenience store chain in Japan, has announced that the dynamic dance and vocal group BE:FIRST will serve as the Christmas ambassador for their upcoming holiday campaign. This collaboration marks an exciting opportunity to celebrate the festive season with special themed products, beginning with the launch of the 'BE:FIRST BEST Chocolate Cake.'

Special Cake Release

Pre-orders for the exclusive cake will start on September 12, 2025, at approximately 16,000 FamilyMart stores nationwide, excluding Okinawa, where orders will open on October 1. This year’s theme revolves around the slogan, "Delicious is the Best!" highlighting FamilyMart's commitment to improving customer experience through better taste, accessibility, and personalization.

The 'BE:FIRST BEST Chocolate Cake' is a multi-layered dessert featuring a rich combination of both bitter and milk chocolate mousse along with caramel sauce, artfully presented in five layers atop a cocoa sponge base. It’s complemented with crunches of candied almonds and a delightful chocolate chip topping designed based on ideas from BE:FIRST member MANATO, who also added a touch of gold leaf for a festive flair.

Reserved Offerings

Customers reserving the cake will receive exclusive goodies, including a specially designed cake box featuring BE:FIRST members and a sheet of picks adorned with historical jacket photo designs of the group. Additionally, those who order through FamilyMart's online service will have access to an exclusive holiday video experience with the band.

Meet the Members Behind the Cake

In an interview, the BE:FIRST members shared their fond memories associated with FamilyMart, such as LEO reflecting on how they often hung out at a FamilyMart store near their rehearsal space before their big debut. This site holds a significant place in their hearts, showcasing the emotional connection between the group and the convenience store.

When asked about who they would like to share the cake with, SHUNTO expressed hope that their dedicated fans, known as “BESTY,” can enjoy the delicious treat. RYUHEI, known for his sweet tooth, explained that the design incorporates the elegant feel of BE:FIRST’s branding while emphasizing taste. MANATO also shared the proud moment of successfully pitching his gold leaf decoration, illustrating the collaborative spirit during the cake's creation process.

A Tasty Challenge

In light-hearted interactions, the members playfully expressed the dessert's taste in a physical manner, showcasing their unique personalities and camaraderie. LEO enthusiastically exclaimed, "It’s delicious!" while RYUHEI showcased the cake's smooth texture with flair, inviting everyone to try it out for themselves.

Behind the Scenes of Cake Creation

Fans can take a deeper dive into the cake-making process by viewing the behind-the-scenes video on BE:FIRST's official YouTube channel titled "You're My 'BESTY.'" This video captures the group’s engaging discussions and lively brainstorming sessions as they collaboratively decide on flavors, textures, and toppings, ultimately leading to their final cake choice. The candid moments reflect their chemistry, creativity, and passion for bringing something special to their devoted supporters.

Key Cake Specifications

• - Name: BE:FIRST BEST Chocolate Cake
• - Size: Approximately 12 cm in diameter (serves 2-3)
• - Price: 4,612 yen (tax inclusive: 4,980 yen)
• - Availability: Nationwide (Except Okinawa, commencing October 1)
• - Design: Features a beautifully layered mix of two chocolate mousses and caramel, topped with gold leaf, candied almonds, and chocolate chips, presenting both aesthetic appeal and delightful taste.

Pre-orders, whether online or in-store, will be accepted from September 12, 2025, to December 19, 2025, with available pick-up dates from December 20 to December 25, ensuring festive treats for many.

Visit the FamilyMart special site for more detailed information and special offers related to this collaboration, and prepare for an unforgettable Christmas with BE:FIRST!

Visit Special Site Here