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Celebrate the Summer in Asakusa with Cool Dashi

As Japan endures intense summer heat, the need for effective strategies to beat the heat has become pressing, especially for outdoor workers. Chayanoya, a brand under the Kuhara Honke Group, has taken the initiative to support these workers, particularly rikshaw pullers, by providing refreshing cool dashi drinks. This remarkable effort begins from July 29 to August 11, 2026, in collaboration with Ebisuya, the largest rikshaw company in Japan.

Chayanoya: Preserving Japanese Food Culture

Founded in Fukuka's Kayo District, Chayanoya is dedicated to connecting traditional Japanese food culture with future generations. Their approach revolves around valuing seasonal changes and the wisdom of past generations in culinary practices. The company emphasizes the significance of “dashi,” the foundation of many Japanese dishes, and believes in sharing its benefits beyond the workplace.

Addressing the Heat Problem

The ongoing trend of extreme heat in Japan has compelled companies to adapt to ensure their employees’ health and safety. Chayanoya’s response includes supplying their signature cool dashi beverage at their headquarters and office in Hakata. By extending this initiative to rikshaw pullers in Asakusa, they aim to promote not only health but also the essence of Japanese hospitality.

Supporting Rikshaw Pullers

This collaboration is designed to recognize and assist those who uphold Japan’s hospitality culture by introducing them to cool dashi. From July 29 to August 11, rikshaw pullers will be provided with cool dashi soup, which is a perfect fit for maintaining hydration during hot days. Additionally, tourists using Ebisuya's rikshaws will have the opportunity to sample dashi soup and explore its enriching flavors as they navigate Asakusa.

Akira Ishihama, a rikshaw puller at Ebisuya, shared his thoughts on the initiative: "The glare of the summer sun in Asakusa can be intense, and managing heat is crucial for us. While keeping ourselves hydrated is important, staying healthy each summer poses a significant challenge. I’ve found that cool dashi offers a gentle umami and just the right amount of saltiness, making it an excellent option for hydration on hot days. We prioritize welcoming guests with smiles even in the heat, and I am thrilled to partner with Chayanoya in promoting Japan's cultural richness."

Enjoying Cool Dashi: A Summer Essential

The cool dashi has been designed not only as a refreshing drink but also as an innovative way to enjoy Japan's culinary heritage. Rich in minerals and flavor, it aims to be a staple for summer hydration. In conjunction with this initiative, Chayanoya will also offer cool dashi soup in two main locations: Tokyo Station and Tokyo Midtown, beginning July 21, 2026. Alongside the traditional cool dashi soup, a new matcha-flavored variant will be available for takeout, bringing an exciting twist to this seasonal beverage.

At various Chayanoya locations nationwide, patrons can typically purchase products featuring Chayanoya dashi. This summer, as extreme heat looms, the takeout option for cool dashi provides an approachable way to enjoy hydration much like an iced coffee.

Don’t Miss Out on the Experience

If you're a visitor to Japan or a local looking to embrace the summer heat in a refreshing way, don’t miss the chance to try Chayanoya’s offerings. Not only does it celebrate the joys of Japanese food culture, but it also embodies the spirit of hospitality that Japan is known for. Embrace the summer with a cup of cooling dashi and experience a slice of Japanese culinary tradition. This summery treat promises optimal hydration while savoring the essence of Japanese flavors.

About Chayanoya

Chayanoya is an initiative under the Kuhara Honke Group, focused on providing high-quality traditional Japanese seasonings and foods. Their commitment lies in sustaining local ingredients while delivering authentic recipes that resonate with Japan's rich cultural heritage. With a broad network of 36 stores and an online presence, Chayanoya continues to spread the joy of Japanese culinary traditions across the nation. For more information, visit their website.

About Kuhara Honke Group

Established in 1893, Kuhara Honke Group is a comprehensive food manufacturer rooted in soy sauce production. Known for brands like 'Hakata Shohoan' and 'Kubarah', they remain committed to embracing the flavors representative of the regions they serve, while emphasizing the quality ingredients that underpin their culinary offerings. More information can be found at their website.