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FLEURON: A French Touch in Handbags

This September, luxury handbag brand FLEURON is ready to enchant fashion enthusiasts in Japan. Originating from Paris, FLEURON is known for its meticulously crafted bags that showcase a perfect blend of elegance and femininity. The brand was established in 2020 with a vision to provide high-quality bags made in Italy, heavily inspired by flowers and plants. As a result, their designs exhibit a unique softness and rounded form that have garnered a loyal following among women of all ages.

Exclusive Pop-Up Events

The excitement begins with two exclusive pop-up events featuring FLEURON's latest collections. The first event will take place at the Tomorrowland Shinjuku Keio store from September 12 to September 21, 2025, followed by the second event at the Tomorrowland Sogo Yokohama store from September 19 to September 28, 2025. This is a wonderful opportunity for handbag lovers to explore the exquisite craftsmanship and innovative designs of FLEURON.

Featured Collections

During these events, you can expect to find a selection of FLEURON’s most popular models alongside their new tote bags. Here’s a sneak peek at the standout pieces:

• - MINI SWANN - Priced at ¥93,500 (tax included), this chic mini bag is perfect for ladies on the go who appreciate both style and functionality.

• - MEDIUM SWANN - At ¥115,500 (tax included), this medium-sized bag strikes a balance between practicality and elegance, making it a versatile option for any occasion.

• - SWANN - The classic model, available for ¥132,000 (tax included), boasts a timeless silhouette that complements a variety of outfits, perfect for everyday use or special outings.

• - OAK MEDIUM - Retailing at ¥143,000 (tax included), this sophisticated piece features a refined design that embodies the essence of FLEURON.

This unique selection exemplifies the brand's commitment to quality and innovative design, ensuring that every piece resonates with modern women. The floral inspirations behind each design reflect a connection to nature, showcasing not only the brand’s aesthetic but also its philosophical approach to fashion.

Join the Celebration

We invite all fashion aficionados to come and experience the charm of FLEURON handbags during these exclusive pop-up events. Whether you're a long-time fan or discovering the brand for the first time, you are sure to find something special.

Important Note

Please be advised that all showcased details may be subject to change without prior notice, so stay tuned for updates and be ready to explore the magical world of FLEURON! Don't miss out on the chance to own a piece of Parisian elegance right in Japan!

Get ready to elevate your accessory game with FLEURON’s exquisite designs when they land in Shinjuku and Yokohama this September. See you there!