Electronic Merchant Systems Boosts Fintech Ventures with New Investment in Payment Nerds and Pet Payments

On April 30, 2025, Electronic Merchant Systems (EMS) made a significant strategic move in the world of fintech by announcing its investment in two promising ventures: Payment Nerds and Pet Payments. Founded by Shawn Silver, who previously led PaymentCloud, these new companies are set to reshape the payment landscape by focusing on underserved markets. Payment Nerds is designed as a payment platform specifically targeting low to medium-risk sectors including hospitality, retail, and e-commerce. This tailored approach promises to enhance user experience while also lowering processing costs for businesses within these industries. Silver, who transitioned out of his role with PaymentCloud, will take the helm as CEO of Payment Nerds. Meanwhile, Pet Payments focuses its services on the veterinary sector, including mobile clinics and pet grooming services, supporting essential payment solutions that cater to the unique requirements of these markets. "The journey of starting PaymentCloud has been incredible for me, and I am grateful for the support from the EMS team as I embark on this next chapter," Silver remarked. He expressed enthusiasm for continuing his partnership with EMS, leveraging their innovative merchant platforms to drive growth for his new ventures. EMS's Executive Chairman and CEO, Afshin Yazdian, reaffirmed the company's commitment to fostering growth in the fintech space. "We are excited to become a strategic investor in Payment Nerds and Pet Payments and anticipate establishing a distribution partnership that will encourage innovation across the industry," he stated. The investment marks a pivotal step in EMS's journey to empower entrepreneurs in the fintech ecosystem while reinforcing its relationships with partners. As EMS continues to evolve into a leading technology-centric fintech platform, it is clear that this investment is part of a broader strategy to support innovative payment solutions while ensuring exceptional experiences for merchants and their customers alike. EMS has been recognized for providing modern boarding and support systems designed specifically for its partners. The addition of Payment Nerds and Pet Payments to EMS's portfolio aligns with the company's growth strategy, focusing on redefining the payment industry through innovative technology and personalized support for its clientele. Both companies aim to streamline payment integration processes, reduce costs, and enhance overall customer satisfaction. For Payment Nerds and Pet Payments, the future looks promising as they join forces with EMS, a company trusted by over 30,000 retail and online businesses nationwide. This partnership ensures they will have the necessary resources and expertise to drive their missions forward effectively. In summary, EMS's investment illustrates its dedication to advancing the fintech industry while nurturing strong partnerships that pave the way for future success. As we watch how Payment Nerds and Pet Payments unfold their strategies under the guidance of Shawn Silver, it will be fascinating to see how they contribute to transforming the payment processing landscape and addressing the needs of various sectors. For more information about Payment Nerds and Pet Payments, visit their websites at paymentnerds.com and petpayments.com, respectively. Additionally, more about Electronic Merchant Systems can be found at emscorporate.com.