#USA #Las Vegas #CES 2025 #Art #Infotainment

ART Debuts at CES 2025

The Italian company, ART, has made its first appearance at the renowned Consumer Electronics Show (CES) in Las Vegas, showcasing a cutting-edge portfolio of connected infotainment systems designed for automotive applications, motorcycles, and agricultural machinery. Known for its commitment to excellence in the Made in Italy brand, ART is recognized as one of the leading Italian providers of integrated information and entertainment systems, particularly for luxury sports cars.

A Unique Experience at the Show

Located at booth 35-111 at the Venetian, attendees are invited to immerse themselves in an interactive experience featuring state-of-the-art demonstrators. The centerpiece of ART's showcase is the ART DIGITAL COCKPIT, a digital driving simulator that replicates the company’s innovative technology at a scale of 1:1. These systems are completely integrated, customizable, and connected, enhancing users' driving experiences, optimizing vehicle efficiency, and providing advanced connectivity solutions. They embody ART's vision for the future of mobility.

Alongside the ART DIGITAL COCKPIT, ART is proud to present ART Motodemo Desktop, an experiential cluster designed for motorcyclists, offering a customizable riding experience with high-resolution displays and multimedia processors. Additionally, the iSDK software platform will be showcased, streamlining the market launch of infotainment systems that are compatible with any hardware. This solution is also applicable to the trucking industry, enhancing efficiency, safety, and sustainability.

Groundbreaking Technologies

Another highlight from ART is the V-Cockpit tool, a groundbreaking platform enabling rapid prototyping and simulation of real-world scenarios using virtual reality. With VR headsets, users can quickly test and optimize user interfaces, ensuring a user-friendly and engaging experience.

ART is not only focusing on automotive solutions but is also exploring new frontiers in agricultural technology. By leveraging expertise from the automotive and consumer industries, ART aims to develop products that address the specific needs of this crucial market.

During CES 2025, ART reaffirms its status as a leader in technological innovation, providing advanced solutions across multiple sectors, including automotive, motorcycle, and agricultural industries. With a clientele that includes major Italian and international supercar manufacturers, ART continues to experience rapid growth, employing around 300 professionals at its headquarters in Passignano sul Trasimeno, as well as its facilities in Modena, Turin, and Berlin, Germany.

Conclusion

Through its participation in CES 2025, ART stands out as a forward-thinking company ready to shape the future of mobility with its innovative infotainment solutions. The company’s dedication to advancing technology while maintaining the essence of Italian craftsmanship places it at the forefront of the industry, as it seeks to enhance communication and connectivity within vehicles, providing drivers and users an unparalleled experience on the road and beyond.