Puma's Latest Speed-Driven Collection: The Untamed Pack
Puma Japan is set to release a groundbreaking new collection designed for speed enthusiasts. Set to hit the shelves on Thursday, July 17, the
Untamed Pack features a trio of soccer spikes, including the
ULTRA 6 ULTIMATE,
FUTURE 8 ULTIMATE, and
KING ULTIMATE. Each model introduces vibrant color updates and is anchored in Puma’s dedication to speed.
The Genesis of the Untamed Pack
What sets the Untamed Pack apart is the innovative
ENGINEERED MESH UPPER and the reconfigured
PWRTAPE. This combination allows for unparalleled flexibility, form retention, and support, particularly in the
ULTRA 6 ULTIMATE, enhancing rapid acceleration on the field.
Key Features of the ULTRA 6 ULTIMATE
- - Lightweight Engineered Mesh Upper: The ULTRA's upper is crafted from a durable yet flexible mesh. Its unique weave pattern optimizes tension and opening sizes across various sections, maximizing support where needed and flexibility in high-mobility zones. This main upper material is pivotal to achieving the extraordinary speed the ULTRA is known for.
- - Advanced Support Structures: The PWRTAPE is a proprietary material designed by Puma that bridges flexibility and strength. Strategically placed both internally and externally, it provides high levels of structural integrity and support at the forefoot. This design effectively supports explosive movements like cutting and braking, ensuring consistent performance for athletes.
- - Enhanced Ball Control: This season, the ULTRA integrates the HAPTIC TEXTURE ENGINEERED feature, incorporating tactility into the inside of the shoe. This addition enables precise ball control and shooting capabilities even at full speed. Furthermore, an ultra-thin microfiber grip upper reduces water absorption, maintaining performance in wet conditions.
- - FASTTRAX Stud System: The T-shaped FASTTRAX studs are the result of extensive scientific research and testing. They ensure excellent grip during sharp turns and rapid accelerations while the designed heel studs enhance stability and explosive take-off.
Insights from Puma’s Product Line Manager
Viktor Fitler, Puma’s Product Line Manager for Teamsport Footwear, expressed:
“With the sixth generation of the ULTRA series, we continue to evolve what it means to be a 'speed boot.' This model underscores our commitment to instinctual speed, empowering players to 'GO WILD' on the pitch with decisive strikes.” He emphasized the critical role of speed for athletes with and without the ball.
Purchasing Details
The
Untamed Pack will be available at select Puma stores in Osaka, the PUMA app, and other participating retailers. For precise availability across different stores, customers are encouraged to check the respective retailer's websites.
It's important to note that product availability and launch dates may vary.
Product Highlights
- Product Name: ULTRA 6 ULTIMATE FG
- Retail Price:
¥28,600 (tax included)
- Product Number:
108557
Innovative Features
1.
SpeedSystem Outsole: Custom-developed for ULTRA, this outsole features lightweight Pebax material and an innovative stud system for enhanced grip and acceleration.
2.
Grip Control Pro & Haptic Texture Engineered: This combination of materials boosts ball control and maintains shoe stability, even in wet conditions.
3.
Ortholite® Cushioning: Offers superior fitting for enhanced comfort during play.
4.
PWRTAPE Support: Redesigned placement improves upper stability while retaining lightweight agility.
5.
FASTTRAX Studs: Deliver optimal kicking power across all types of movement.
- Retail Price:
¥28,600 (tax included)
- Product Number:
108581
- Retail Price:
¥26,400 (tax included)
- Product Number:
108821
About Puma
Puma is a global leader in sports footwear, apparel, accessories design, and marketing. With a legacy spanning over 75 years, Puma has accelerated the evolution of both sports and culture. The brand’s diverse offerings cater to various categories, including football, running, training, and motorsports. Moreover, through collaborations with renowned designers, Puma bridges the gap between sports and fashion.
The Puma Group encompasses multiple brands, including
PUMA and
Cobra Golf, and is headquartered in Herzogenaurach, Germany. With business operations in over 120 countries and a workforce exceeding 20,000, Puma continues to be a significant player in the global sports market.
Embracing the GO WILD Campaign
Beginning in 2025, Puma will launch its largest global campaign to date called
GO WILD. This campaign promotes the idea that the true value in sports lies not just in winning, but also in the joy of expressing one's individuality and passion. Whether in running, basketball, football, or golf, this initiative aims to reshape perceptions of sports by emphasizing personal enjoyment and self-expression.
For more campaign information, visit
Puma GO WILD or check out the campaign's podcast featuring Puma ambassadors like Usain Bolt discussing themes of freedom and passion in sports.