SOLO® Joins Forces with NASCAR for an Exciting Race Season in 2026
In an exciting development for racing fans, SOLO®, often referred to as the "Original Sign of Good Times," has partnered with several prestigious NASCAR tracks for the 2026 season. Kicking off on May 8, the collaboration will include ten races spread across the iconic Watkins Glen International, Michigan International Speedway, and the Chicagoland Speedway.
T.R. Stape, NASCAR's Managing Director and Vice President of Integrated Media, emphasized the synergy between NASCAR's vibrant race weekends and SOLO’s mission to enhance good times. "Our race weekends are all about fun, so teaming up with SOLO, a brand known for its party essentials, feels like a perfect match. I am excited to see fans enjoying SOLO's products on race day!" Stape expressed.
As a brand synonymous with memorable gatherings, SOLO® aims to elevate the race day experience for fans with its wide array of products, from colorful bowls and cups to vibrant plates. These items are ideal for any summer celebration, be it at home or in the thrilling atmosphere of a NASCAR event.
Kimberly Healy, Senior Vice President of SOPLO Brand, remarked on her enthusiasm about participating in NASCAR. "SOLO is thrilled to dive into its inaugural NASCAR season. We are eager to celebrate alongside race fans, delivering the fun vibes that SOLO embodies, whether they are on their couches cheering for their favorite teams or among the crowd at the track. Solo is all about keeping good times rolling!"
SOLO's legacy of bringing people together over food and drinks has spanned decades. Fans often rely on SOLO for their everyday and party supplies to create memorable experiences filled with joy and connection. This year is extra special as it marks the 50th anniversary of the iconic SOLO party cup. As a division of Dart Container, based in mid-Michigan, SOLO continues to be an integral part of celebrations big and small. For more information about their products, fans can visit
solocup.com.
The NASCAR action will unfold at:
- - Watkins Glen International: May 8-10
- - Michigan International Speedway: June 5-7
- - Chicagoland Speedway: July 3-5
For those eager to be a part of the action, tickets for the full 2026 NASCAR Cup Series schedule are available at
nascar.com/tickets.
About the Partnering Tracks
Chicagoland Speedway: Returning to the NASCAR circuit after a seven-year hiatus, this 1.5-mile tri-oval speedway located in Joliet, Illinois, is known for its competitive races and easy access for fans from the Chicago metropolitan area. Its reputation for offering world-class race weekend experiences makes it a must-visit on the NASCAR schedule. Tickets can be bought from
chicagolandspeedway.com.
Michigan International Speedway (MIS): Set in the picturesque Irish Hills of Southeastern Michigan, MIS stands out as one of NASCAR’s fastest tracks. It has entertained fans for more than fifty years with its spacious two-mile layout and 73-feet wide sweeping turns. Additional entertainment options and family-friendly activities make it a favorite, as does its status as the largest registered campground in the state, boasting nearly 9,000 campsites. More details available at
mispeedway.com.
Watkins Glen International: Recognized as North America’s premier road racing facility, Watkins Glen International has garnered accolades for being one of the best NASCAR tracks. Its strategic location makes it accessible to a quarter of the U.S. population, and fans can stay updated through their social media channels on Facebook, X, and Instagram. For tickets or more information, visit
TheGlen.com or download the NASCAR tracks app for the latest updates.
This partnership not only strengthens SOLO’s presence in the sports arena but also promises fans thrilling moments combined with products they've long loved and trusted for their celebrations.